Ilustrasi Sebagai Aset Visual Wawa Food and Cookies
Illustration as Visual Assets Wawa Food and Cookies
Wawa Food and Cookies adalah UMKM yang terletak di Kabupaten Nganjuk, Jawa Timur. UMKM ini bergerak di bidang produksi makanan seperti kue basah dan kue kering.
Berdasarkan observasi yang telah dilakukan, Wawa Food and Cookies mengalami kurangnya aset visual yang menarik terhadap media promosi digital seperti feed dan highlight instagram, serta media promosi cetak terutama kemasan.
Penulis bertujuan untuk memberikan aset visual untuk Wawa Food and Cookies dengan membuat rancangan ilustrasi yang dapat memperindah tampilan produk dan perusahaan, dengan menggunakan metode wawancara dan observasi.
Perancangan ini dapat meningkatkan daya tarik visual UMKM Wawa Food and Cookies dengan aset visual berupa ilustrasi beserta penerapannya pada media promosi cetak.
Kata Kunci
Kue, Aset visual, Ilustrasi, Media penerapan
Wawa Food and Cookies is an MSME located in Nganjuk Regency, East Java. This MSME is engaged in the production of food such as wet cakes and pastries.
Based on the observations that have been made, Wawa Food and Cookies experiences a lack of attractive visual assets for digital promotional media such as Instagram feeds and highlights, as well as print promotional media, especially packaging.
The author aims to provide visual assets for Wawa Food and Cookies by designing illustrations that can beautify the appearance of products and companies, using interview and observation methods.
This design could increase the visual appeal of UMKM Wawa Food and Cookies with visual assets in the form of illustrations and their application to print promotion media.
Keywords
Cakes, Visual assets, Illustrations, Application media