ANALISIS KELAYAKAN BISNIS ISLAM PADA PENGEMBANGAN PRODUK BARU BERDASARKAN PERSPEKTIF KONSUMEN MUSLIM (STUDI KASUS PRODUK ECPUBO: EDUCATIONAL SEX POP UP BOOK PADA ANAK)

FEASIBILITY ANALYSIS OF ISLAMIC BUSINESS IN NEW PRODUCT DEVELOPMENT BASED ON MUSLIM CONSUMERS’ PRESPECTIVE (ECPUBO PRODUCT CASE STUDY : EDUCATIONAL SEX POP UP BOOK FOR CHILDREN)

Kejahatan seks di lembaga pendidikan Indonesia meningkat dalam lima bulan sejak tahun 2023, tercatat ada 22 kasus dengan 202 korban anak - anak. Di bawah usia 20 tahun, sekitar 1 dari 10 anak perempuan dipaksa melakukan hubungan seks dan tindakan seksual lainnya. Media "ECPUBO: Education Pop Up Book dapat mendorong anak untuk berpartisipasi dalam pembelajaran. Tujuan serta manfaat penelitian ini digunakan untuk menganalisis kelayakan bisnis Islam pada pengembangan produk baru berdasarkan perspektif konsumen muslim. Adapun penulis memilih menggunakan metode kualitatif dengan menguji kelayakan dari ECPUBO sebagai objek penelitian pada upaya pencegahan pelecehan seksual terhadap anak dan memberikan pendidikan seks. Pengumpulan data dalam penelitian ini dilakukan melalui observasi, kajian literatur, juga penyebaran kuisioner kepada 100 responden. Hasil analisis kelayakan bisnis Islam di uji dari 6 aspek yaitu aspek pasar, aspek produk atau layanan, aspek finansial, aspek sosial dan lingkungan, aspek pengembangan, dan aspek persaingan. Berdasarkan hasil analisis kualitatif dapat disimpulkan bahwa rencana pengembangan produk baru ECPUBO berdasarkan perspektif konsumen muslim layak untuk dijalankan.

Kata kunci: Analisis Kelayakan Bisnis Islam, Pendidikan Seks Pada Anak, Perspektif Konsumen Muslim, Pengembangan Produk Baru

Cases of sexual crimes in Indonesian education units five months into the beginning of 2023 have spiked, with 22 cases recorded with 202 child victims. About 1 in 10 girls under the age of 20 are forced to have sex or perform other sexual acts. The media "ECPUBO: Education Pop Up Book" can encourage children to participate in learning. The purpose and benefit of this research is to analyze the feasibility of Islamic business on new product development based on the perspective of Muslim consumers. The author chose to use a qualitative method by testing the feasibility of ECPUBO as the object of research is a preventive effort to prevent sexual abuse in children and provide education about sexuality. Data collection in this study was obtained through observation, literature review and also distributing questionnaires to 100 respondents. The results of the Islamic business feasibility analysis were tested from 6 aspects, namely market aspects, product or service aspects, financial aspects, social and environmental aspects, development aspects, and competitive aspects. Based on the results of qualitative analysis, it can be concluded that ECPUBO's new product development plan based on the perspective of Muslim consumers is feasible to run.

Keywords: Islamic Business Feasibility Analysis, Sex Education for Children, Muslim Consumer Perspective, New Product Development