Mata pelajaran Simulasi dan Komunikasi Digital materi pokok presentasi video untuk branding dan marketing mengharuskan peserta didik untuk mampu menjelaskan fungsi dan ciri-ciri presentasi video, mampu menjelaskan pra produksi, mampu menjelaskan produksi dan pasca produksi dan peserta didik mampu membuat video dengan baik. Berdasarkan hasil wawancara kepada pendidik mata pelajaran Simulasi dan Komunikasi Digital terdapat masalah yaitu belum terdapat media yang tepat untuk peserta didik, masih terdapat 65% peserta didik yang hasil belajarnya masih di bawah Ketuntasan Belajar Minimal yaitu 75. Pengembangan ini bertujuan untuk menghasilkan media Computer Assisted Instruction (CAI) presentasi video untuk branding dan marketing yang layak dan yang efektif digunakan pada mata pelajaran Simulasi dan Komunikasi Digital untuk siswa kelas X Jurusan Akutansi Keuangan di SMK Yapalis Krian Sidoarjo. Model pengembangan yang digunakan yaitu model pengembangan ADDIE Tutorial. Dalam pengembangan media Computer Assisted Instruction (CAI) ini dilakukan validasi kepada ahli materi dan ahli media. Selain itu juga dilakukan uji coba perorangan, uji coba kelompok kecil, dan uji kelompok besar/lapangan. Adapun pengumpulan datanya menggunakan angket dan kemudian dihitung menggunakan rumus deskriptif persentase. Sedangkan hasil belajar peserta didik dihitung menggunakan rumus uji t. Persentase hasil validasi ahli materi yaitu sebesar 95%. Untuk hasil validasi kepada dua ahli media menghasilkan persentase sebesar 95%. Sedangkan hasil uji coba perorangan yaitu 90%, uji coba kelompok kecil yaitu 95,5%, dan uji coba lapangan sebesar 96%. Hasil uji t pre-test kelas eksperimen dan kelas kontrol menunjukkan t hitung < t tabel yaitu -0,06844 < 2,00172  maka dapat disimpulkan bahwa tidak ada perbedaan yang signifikan pada pre-test kelas eksperimen dan kelas kontrol. Hasil uji t post-test kelas eksperimen dan kelas kontrol menunjukkan t hitung > t tabel yaitu -2,804 > 2,00172 maka dapat disimpulkan bahwa ada perbedaan yang signifikan dari post-test kelas eksperimen dan kelas kontrol. Kesimpulannya media Computer Assisted Instruction (CAI) presentasi video untuk branding dan marketing layak dan efektif untuk digunakan.

Kata kunci :  pengembangan, media Computer Assisted Instruction (CAI), simulasi dan komunikasi digital, presentasi video untuk branding dan marketing, ADDIE

Digital Simulation and Communication subjects the subject matter of video presentations for branding and marketing requires students is able to explain the functions and characteristics of video presentations, be able to explain pre-production, be able to explain production and post-production and students are able to make videos well. Based on the results of interviews with the teacher who teach Digital Communication and Simulation, there is a problem, there is no appropriate media for students, there are still 65% of students whose the result of their learning still below 75 . The development aim producing Computer Assisted Instruction media video presentations for branding and marketing which worthy and effectively used in Digital Simulation and Communication for class X financial accounting Department at SMK Yapalis Krian Sidoarjo. The development model is used by ADDIE tutorial development model. In developing the Computer Assisted Instruction media, validation was carried out by material experts and media experts. In addition, individual trials, small group trials, and large group / field tests were also conducted. The data collection use a questionnaire and then calculated using percentage descriptive formula. While student learning outcomes are calculated using the t test formula. The percentage of validation results from material expert is equal to 95%. For the results of validation to two media experts, the percentage is 95%. While the results of individual trials were 90%, small group trials were 95,5%, and field trials were 96%. The results of the t-test pre-test experimental class and control class showed t count < t table is -0,06844 < 2.00172, it can be concluded that there were no significant differences in the pre-test experimental class and control class. The results of the t-test post-test experimental class and control class showed t count> t table is -2,804 > 2,00172 it can be concluded that there were significant differences from the post-test experimental class and the control class. In conclusion the computer assisted instruction media for video presentation for branding and marketing is worthy and effective to use.

Keywords: development, computer assisted instruction media, digital simulation and communication, video presentation for branding and marketing, ADDIE