PENERAPAN E-RETRIBUSI DI PASAR GORANG-GARENG 1 DALAM MENINGKATKAN PENDAPATAN ASLI DAERAH (PAD) KABUPATEN MAGETAN

REGENCYIMPLEMENTATION OF E-RETRIBUTION IN GORANG-GARENG MARKET 1 IN IMPROVING REGIONAL ORIGINAL INCOME (PAD) OF MAGETAN REGENCY

PENERAPAN E-RETRIBUSI PASAR DIPASAR GORANG- GARENG 1 DALAM MENINGKATKAN PENDAPATAN ASLI DAERAH (PAD) KABUPATEN MAGETAN

Abstrak

Penelitian ini bertujuan untuk mendeskripsikan dan menganalisis penerapan sistem e-retribusi di Pasar Gorang-Gareng 1 Kabupaten Magetan dalam rangka meningkatkan Pendapatan Asli Daerah (PAD). Latar belakang penelitian ini didasari oleh adanya potensi kebocoran penerimaan retribusi yang cukup besar akibat sistem manual yang tidak efisien dan rentan terhadap penyimpangan. Penelitian ini menggunakan pendekatan deskriptif kualitatif dengan teknik pengumpulan data melalui wawancara, observasi, dan dokumentasi. Analisis dilakukan menggunakan model interaktif Miles dan Huberman. Hasil penelitian menunjukkan bahwa penerapan e-retribusi memberikan dampak positif terhadap peningkatan PAD dengan tingkat efisiensi, transparansi, dan akuntabilitas yang lebih baik dibanding sistem konvensional.Namun, pelaksanaannya masih menghadapi berbagai tantangan, seperti rendahnya literasi digital pedagang dan keterbatasan infrastruktur. Berdasarkan analisis tiga elemen utama keberhasilan e-government menurut Indrajit (support, capacity, dan value), penerapan e-retribusi di Pasar Gorang-Gareng 1 telah menunjukkan capaian yang progresif meskipun belum optimal. Penelitian ini merekomendasikan penguatan kapasitas teknis, peningkatan sosialisasi, serta penyediaan fasilitas pendukung guna memastikan keberlanjutan dan efektivitas sistem e-retribusi dalam meningkatkan PAD secara berkelanjutan.

Kata Kunci: E-Retribusi, Pasar Tradisional, Pendapatan Asli Daerah, E-Government, Kabupaten Magetan

IMPLEMENTATION OF E-LEVY AT GORANG-GARENG 1 MARKET TO INCREASE LOCAL ORIGINAL REVENUE (PAD) IN MAGETAN REGENCY

Abstract

This study aims to describe and analyze the implementation of the e-retribution system in Gorang-Gareng 1 Market, Magetan Regency in order to increase Local Original Revenue (PAD). The background of this study is based on the potential for significant leakage of retribution revenue due to an inefficient manual system that is prone to deviations. This study uses a qualitative descriptive approach with data collection techniques through interviews, observations, and documentation. The analysis was carried out using the Miles and Huberman interactive model. The results of the study indicate that the implementation of e-retribution has a positive impact on increasing PAD with a better level of efficiency, transparency, and accountability compared to conventional systems. However, its implementation still faces various challenges, such as low digital literacy of traders and limited infrastructure. Based on the analysis of the three main elements of e-government success according to Indrajit (support, capacity, and value), the implementation of e-retribution in Gorang-Gareng 1 Market has shown progressive achievements although not yet optimal. This study recommends strengthening technical capacity, increasing socialization, and providing supporting facilities to ensure the sustainability and effectiveness of the e-retribution system in increasing PAD sustainably.

Keywords: E-Retribution, Traditional Market, Local Original Income, E-Government, Magetan Regency