ABSTRAK
Mariance Palit. 2020. Strategi Persuasi dalam Debat Pemilihan Gubernur dan Wakil Gubernur DKI Jakarta Tahun 2017. Tesis. Program Studi Pendidikan Bahasa dan sastra, Pascasarjana Universitas Negeri Surabaya. Pembimbing: (1) Dr. Budinuryanta Yohanes, M. Pd., dan (2) Dr. Suhartono, M. Pd.
Kata kunci: Debat, Strategi persuasi, bukti, kosakata emotif
Penelitian ini bertujuan mengidentifikasi strategi persuasi dalam debat pemilihan gubernur dan wakil gubernur DKI Jakarta yang dituturkan oleh tiga pasangan calon gubernur dan wakil gubernur. Penelitian ini merupakan jenis penilitian kualitatif. Data penelitian ini berupa strategi persuasi yang muncul dalam debat pemilihan gubernur dan wakil gubernur DKI Jakarta. Data tersebut bersumber tayangan debat yang disiarkan di stasiun televisi nasional. Teknik pengumpulan data yang digunakan yaitu observasi. Adapun teknik analisis data yagn digunakan adalah teknik agih dan metode pragmatik fungsional. Untuk menentukan keahlian data dilakukan triangulasi data dan diskusi teman sejawat.Temuan hasil penelitian ini dapat disebutkan sebagai berikut. Terdapat empat jenis strategi penggunaan bukti dalam debat, yakni (1) bukti kredibel, (2) bukti baru, (3) bukti spesifik, dan (4) bukti kisah. Kedua, terdapat empat jenis penggunaan kosakata emotif, yakni (1) contoh nyata, (2) kosakata emotif (3) ancaman, (4) pemberian harapan
ABSTRACT
Mariance Palit. 2020. Persuasion Strategy in the 2017 Election of Governor and Deputy Governor of DKI Jakarta.Thesis . Language and Literature Education Study Program, Postgraduate, Surabaya State University. Supervisor: (1) Dr. Budinuryanta Yohanes, M. Pd., And (2) Dr. Suhartono, M. Pd.
Keywords : Debate, persuasion strategy, proof, emotive vocabulary
This study aims to identify the persuasion strategy in the DKI Jakarta governor and deputy governor election debates spoken by three pairs of candidates for governor and deputy governor. This research is a type of qualitative research. The data of this study are in the form of persuasion strategies that emerged in the DKI Jakarta governor and deputy governor election debates. The data is sourced from the debate broadcast on national television stations. Data collection techniques used are observation. The data analysis technique used is the technique of the functional and pragmatic methods. To determine data expertise, data triangulation and peer discussion were carried out. The findings of this study can be stated as follows. There are four types of strategies for using evidence in a debate, namely (1) credible evidence, (2) new evidence, (3) specific evidence, and (4) story evidence. Second, there are four types of emotive vocabulary usage, namely (1) real examples, (2) emotive vocabulary (3) threats, (4) giving hope