Redesain Logo Dapur 44 by DRN
Dapur 44 by DRN's Logo Redesign
Dapur 44 by DRN merupakan usaha kuliner di Mojokerto yang berdiri tahun 2019. Produk Dapur 44 by DRN dipasarkan baik secara online dan offline. Dapur 44 by DRN ini sudah memiliki logo, namun belum mewakili jenis usaha yang dijalankan. Selain itu, logo tersebut tidak memiliki filosofi yang menggambarkan usaha dijalankan. Untuk mengidentifikasi masalah perancangan ini, menggunakan analisis SWOT dan studi eksisting. Konsep dari desain logo ini yakni bahan makanan yang dijual Dapur 44 by DRN. Konsep diperoleh dari pertama identifikasi masalah, pengumpulan data dari hasil wawancara dan dokumentasi dari pemilik Dapur 44 by DRN, kedua menganalisis data, ketiga merumuskan ide melalui proses mind mapping, dan terakhir proses perancangan logo dari hasil mind mapping dan didigitalisasi melalui software desain grafis. Bahan makanan yang digunakan adalah makanan recommended dan best seller di Dapur 44 by DRN. Logo redesain ini termasuk logo simbol yang menggunakan ikon yang didapat dari hasil mind mapping. Perancangan ini menghasilkan desain logo yang terdiri dari mangkok yang seolah bergoyang, kuah berwarna oranye dan merah, dan bahan isian seblak dan baso aci. Media pendukung dari redesain logo ini antara lain X-banner, menu makanan, nota, dan template feed instagram. Diharapkan redesain logo ini dapat mengangkat citra Dapur 44 by DRN
Kata Kunci: Dapur 44 by DRN, Redesain, Logo
Dapur 44 by DRN is a culinary business in Mojokerto that was established in 2019. Kitchen 44 by DRN products are marketed both online and offline. Kitchen 44 by DRN already has a logo, but it does not represent the type of business being run. In addition, the logo does not have a philosophy that describes the business being run. To identify this design problem using SWOT analysis and existing studies. The concept of this logo design is the food ingredients sold by Dapur 44 by DRN. The concept was obtained from the first identification of the problem, collecting data from interviews and documentation from the owner of Dapur 44 by DRN, secondly analyzing the data, thirdly formulating ideas through the mind mapping process, and finally the logo design process from the results of mind mapping and digitized through graphic design software. The food ingredients used are recommended and best seller foods at Dapur 44 by DRN. This redesigned logo includes a symbol logo that uses icons obtained from the results of mind mapping. This design resulted in a logo design consisting of a bowl that seemed to be swaying, orange and red sauce, and seblak and baso aci filling ingredients. Supporting media for this logo redesign include X-banners, food menus, notes, and Instagram feed templates. It is hoped that this logo redesign can lift the image of Dapur 44 by DRN
Keywords: Dapur 44 by DRN, Redesign, Logo