THE INFLUENCE OF CRYPTO INFLUENCERS AND OPTIMISM BIAS ON CRYPTOCURRENCY DIGITAL ASSET INVESTMENT DECISIONS

Penelitian ini bertujuan untuk mengkaji pengaruh influencer kripto dan bias optimisme terhadap keputusan investasi aset digital cryptocurrency. Metode pengumpulan data menggunakan kuesioner dengan purposive sampling untuk menetapkan sampel dalam penelitian ini, dan diperoleh sampel yang terdiri atas investor aset digital cryptocurrency generasi milenial dan generasi Z di Surabaya sebanyak 100 investor. Analisis pada hasil penelitian menggunakan Structural Equation Modelling – Partial Least Square (SEM-PLS) dengan bantuan aplikasi SmartPLS 3. Hasil penelitian menunjukkan bahwa influencer kripto dan bias optimisme berpengaruh positif terhadap keputusan investasi aset digital cryptocurrency.

Kata kunci: Influencer Kripto, Bias Optimisme, Keputusan Investasi, Aset Digital Cryptocurrency

This study aims to examine the influence of crypto influencers and optimism bias on cryptocurrency digital asset investment decisions. The data collection method used a questionnaire with purposive sampling to determine the sample in this study, and a sample consisting of millennial generation and generation Z cryptocurrency digital asset investors in Surabaya was obtained as many as 100 investors. The analysis of the research results used Structural Equation Modeling - Partial Least Square (SEM-PLS) with the help of the SmartPLS 3 application. The results showed that crypto influencers and optimism bias had a positive effect on cryptocurrency digital asset investment decisions.

Keywords: Crypto Influencers, Optimism Bias, Decision Investment, Cryptocurrency Digital Assets