PERANCANGAN IDENTITAS VISUAL JERSEY PELATIH GRIYA WASA TRAINING CAMP

VISUAL IDENTITY DESIGN FOR GRIYA WASA TRAINING CAMP COACH'S JERSEY

ABSTRAK : Griya Wasa Training Camp merupakan sasana Muay Thai yang menyediakan layanan pelatihan untuk pemula hingga atlet. Dalam praktiknya, pelatih memiliki peran penting sebagai representasi profesionalitas dan brand sasana. Namun, belum adanya seragam resmi menyebabkan pelatih sulit dikenali oleh member dan mengurangi kesan profesional. Penelitian ini bertujuan untuk merancang identitas visual berupa jersey pelatih yang sesuai dengan karakter dan nilai Griya Wasa. Teknik analisis yang digunakan adalah 5W+1H, sedangkan metode perancangannya menggunakan pendekatan Design Thinking. Hasil perancangan berupa tiga alternatif desain jersey yang terdiri dari elemen visual seperti logo, warna, tipografi, motif, dan layout. Desain telah divalidasi oleh ahli materi dan media, serta diuji langsung di lapangan melalui observasi dan kuesioner, dan mendapat respon positif dari member.

ABSTRACT : Griya Wasa Training Camp is a Muay Thai gym that offers training services for beginners to athletes. In practice, coaches play a crucial role as representatives of professionalism and the brand identity of the gym. However, the absence of an official uniform makes it difficult for members to recognize the coaches and reduces the sense of professionalism. This study aims to design a visual identity in the form of a coach jersey that aligns with the character and values of Griya Wasa. The analytical technique used is the 5W+1H method, while the design process adopts the Design Thinking approach. The result of this design process consists of three alternative jersey designs, incorporating visual elements such as logo, color, typography, pattern, and layout. The designs were validated by subject matter and media experts and were also tested directly in the field through observation and questionnaires, receiving positive responses from members