Perekonomian Pedagang Sekitar Wiata Religi Troloyo Pada Masa Pandemi Covid-19
The Merchant Economy Around Wiata Religi Troloyo During the Covid-19 Pandemic
Pandemi Covid-19 yang telah mewabah di Indonesia berhasil membawa dampak signifikan terhadap berbagai sektor yang ada, salah satunya pada sektor pariwisata. Penelitian ini bertujuan untuk mengetahui perekonomian pedagang sekitar wisata religi Troloyo pada masa pandemi covid-19. Metode yang digunakan dalam penelitian ini ialah deskriptif kualitatif, teknik pengumpulan data melalui wawancara. Hasil dari penelitian ini ialah pedagang sekitar wisata religi Troloyo merasakan dampak yang signifikan dengan adanya pandemi covid-19 khususnya dalam segi ekonomi, pendapatan rata-rata mengalami penurunan mencapai 50-60 persen, beberapa pedagang mengalami kerugian sampai menutup usahanya untuk sementara waktu. Strategi para pedagang agar mampu tetap bertahan dalam kondisi ini ialah melakukan diferensiasi usaha mulai dari menjual perlengkapan alat tulis sekolah hingga bercocok tanam tanaman hidroponik dan membuka usaha ditempat lain dengan harapan mampu mencukupi kebutuhan hidup sehari-hari.
The Covid-19 pandemic that has been endemic in Indonesia has had a significant impact on various existing sectors, one of which is the tourism sector. This study aims to determine the economy of traders around Troloyo religious tourism during the covid-19 pandemic. The method used in this research is descriptive qualitative, data collection techniques through interviews. The results of this study are traders around Troloyo religious tourism feel a significant impact with the covid-19 pandemic, especially in terms of the economy, the average income has decreased by 50-60 percent, some traders have experienced losses until closing their business for a while. The strategy of traders to be able to survive in this condition is to differentiate their business from selling school stationery equipment to growing hydroponic plants and opening businesses elsewhere in the hope of being able to meet their daily needs.