REDESAIN LOGO UNTUK MENINGKATKAN CORPORATE IDENTITY UMKM WAWA FOOD AND COOKIES NGANJUK
LOGO REDESIGN TO IMPROVE THE CORPORATE IDENTITY OF WAWA FOOD AND COOKIES NGANJUK MSMEs
Redesain logo UMKM Wawa Food and Cookies yang terletak di Kabupaten Nganjuk bertujuan untuk meningkatkan citra dan nilai corporate identity dari UMKM tersebut. Metode penelitian menggunakan analisis SWOT (Strength, Weakness, Opportunities, Threats). Penelitian terbagi menjadi dua konsep, yaitu pada konsep media dan konsep kreatif. Konsep media akan menerangkan tentang visual dari logo yang akan dibuat seperti komposisi warna, tipografi, dan layout. Konsep kreatif akan menjelaskan tentang tujuan dan strategi kreatif, serta informasi terkait kompetitor. Hasil yang didapatkan dari penelitian ini adalah redesain logo UMKM Wawa Food and Cookies dan penerapannya ke berbagai media dan stationery. Penerapan yang dimaksud juga ditujukan agar identitas UMKM Wawa Food and Cookies bisa meningkatkan citra mereka di masyarakat luas. Diharapkan dengan redesain logo ini, Wawa Food and Cookies bisa memperluas pasar mereka yang sebelumnya hanya dikenal warga sekitar menjadi dikenal masyrakat luas.
The logo redesign of Wawa Food and Cookies located in Nganjuk Regency aims to improve the image and corporate identity value of the company. The research method uses SWOT analysis (Strength, Weakness, Opportunities, Threats). The research is divided into two concepts, namely the media concept and the creative concept. The media concept will explain the visuals of the logo to be created such as color composition, typography, and layout. The creative concept will explain about creative goals and strategies, as well as information related to competitors. The results obtained from this research are the redesign of the Wawa Food and Cookies logo and its application to various media and stationery. The application in question is also intended so that the identity of Wawa Food and Cookies can improve their image in the wider community. It is hoped that with this logo redesign, Wawa Food and Cookies can expand their market which was previously only known to local residents to be known to the wider community.