Penerapan Modifikasi Motif Kangkung Batik Tanah Unesa (BANESA) Pada Outer Ready-To-Wear

Modifikasi motif kangkung memiliki keindahan dan warnanya yang cerah. Tujuan penelitian adalah untuk penerapan modifikasi motif kangkung batik tanah unesa pada desain outer ready-to-wear dan hasil jadi penerapan modifikasi motif kangkung batik tanah unesa pada outer ready-to-wear. Metode penelitian ini menggunakan pendekatan Double Diamond. Metode ini terdiri dari 4 tahap Discover, Define, Develop, dan Deliver. Pada tahap discover mengumpulkan wawasan tentang modifikasi motif kangkung serta memahami trend fesyen outer ready-to-wear. Tahap define, mencari sumber ide dan gagasan yang akan digunakan untuk menghasilkan outer ready-to-wear berupa moodboard. Tahap develop, pengembangan 10 desain sesuai dengan moodboard . Dilanjutkan tahap deliver, pemilihan desain dan pembuatan produk outer ready-to-wear. Kemudian dilakukan pengambilan data oleh 6 dosen tata busana dan mahasiswa D4 Tata Busana yang telah menempuh mata kuliah batik dan casual wear/ produksi busana. Pengambilan data dianalisis menggunakan deskriptif kuantitatif dengan mencari mean (rata-rata) yang menunjukkan bahwa berdasarkan 10 pengembangan desain outer ready-to-wear, observer memilih desain 8 dengan rata-rata total 4,71 dari 5 aspek tergolong dalam kategori sangat baik  dan hasil jadi outer ready-to-wear sebagai perwujudan desain memiliki rata-rata total 4,15 tergolong dalam kategori baik sehingga dapat dinyatakan bahwa hasil jadi outer ready-to-wear dapat  diterima dengan baik.

Kata kunci : Modifikasi motif kangkung, batik tanah unesa, outer, ready-to-wear

The modification of the kangkung motif has a beautiful and bright color. The aim of the study was to apply modifications to the Unesa land kangkung motif on outer ready-to-wear designs and the finished product of applying modifications to Unesa soil kangkung motifs to outer ready-to-wear. This research method uses the Double Diamond approach. This method consists of 4 stages Discover, Define, Develop, and Deliver. At the discover stage, we collect insights about the modification of the kangkung motif and understand the outer ready-to-wear fashion trends. Define stage, looking for sources of ideas and ideas that will be used to produce outer ready-to-wear in the form of moodboards. The develop stage, the development of 10 designs according to the moodboard. Followed by the deliver stage, design selection and manufacture of outer ready-to-wear products. Then data was collected by 6 lecturers of fashion design and D4 Fashion Design students who had taken batik and casual wear/clothing production courses. Data collection was analyzed using descriptive quantitative by looking for the mean (average) which showed that based on 10 developments of outer ready-to-wear designs, the observer chose design 8 with a total average of 4.71 out of 5 aspects belonging to the very good category and the results so outer ready-to-wear as a design embodiment has a total average of 4.15 belonging to the good category so that it can be stated that the finished outer ready-to-wear can be well received.

Keywords: Modification of the kangkung motif, Unesa soil batik, outer, ready-to-wear