PENGARUH TOURIST EXPERIENCE DAN DESTINATION IMAGE TERHADAP REVISIT INTENTION MELALUI SATISFACTION SEBAGAI VARIABEL MEDIASI (STUDI PADA PENGUNJUNG TAMAN HIBURAN PANTAI KENJERAN SURABAYA)

THE INFLUENCE OF TOURIST EXPERIENCE AND DESTINATION IMAGE ON REVISIT INTENTION THROUGH SATISFACTION AS A MEDIATING VARIABLE (STUDY ON VISITORS TO THE KENJERAN BEACH AMUSEMENT PARK SURABAYA)

Pariwisata berperan penting dalam perekonomian, termasuk di Surabaya yang terus mengembangkan destinasi wisata, salah satunya THP Kenjeran yang memiliki potensi besar namun masih menghadapi berbagai tantangan dalam pengembangannya. Penelitian ini menganalisis pengaruh tourist experience dan destination image terhadap revisit intention melalui satisfaction sebagai variabel mediasi. Sampel penelitian terdiri dari 237 responden, dan analisis data dilakukan menggunakan metode SEM-PLS dengan software SmartPLS 3. Hasil penelitian menunjukkan bahwa tourist experience tidak berpengaruh signifikan terhadap satisfaction maupun revisit intention, sementara destination image berpengaruh signifikan terhadap satisfaction dan revisit intention. Satisfaction juga memediasi hubungan antara destination image dan revisit intention, tetapi tidak pada tourist experience. Temuan ini menekankan pentingnya penguatan destination image untuk meningkatkan pengalaman wisata dan kepuasan pengunjung. Oleh karena itu, pengelola THP Kenjeran perlu mengoptimalkan fasilitas, layanan, dan daya tarik wisata guna meningkatkan revisit intention wisatawan.

Kata Kunci: Tourist Experience, Destination Image, Satisfaction, Revisit Intention, SEM-PLS

Tourism has an important role in the economy, including in Surabaya which continues to develop tourist destinations, one of which is THP Kenjeran which has great potential but still faces various challenges in its development. This study analyses the influence of tourist experience and destination image on revisit intention with satisfaction as a mediating variable. The research sample consisted of 237 respondents, and data analysis was carried out using the SEM-PLS method with SmartPLS 3 software. The results showed that tourist experience had no significant effect on satisfaction or revisit intention, while destination image had a significant effect on satisfaction and revisit intention. Satisfaction also mediates the relationship between destination image and revisit intention, but not tourist experience. These findings emphasise the importance of strengthening destination image to improve tourist experience and visitor satisfaction. Therefore, THP Kenjeran managers need to optimize facilities, services, and tourist attractions to increase tourist revisit intention.

Keywords : Tourist Experience, Destination Image, Satisfaction, Revisit Intention, SEM-PLS.