Effect Of Implementation Of The CHSE Adaptation Program (Cleanliness, Health, Safety, Environment) On Visitor Satisfaction Of Tourism Destinations In Kediri Regency In The New Normal Era And The Impact On The Economic Development Of Tourism & Creative Industry

Penelitian ini bertujuan untuk mengetahui pengaruh penerapan program adaptasi cleanliness, health, safety, environment (CHSE) terhadap kepuasan pengunjung destinasi wisata kabupaten Kediri di era new normal yang berdampak terhadap pengembangan ekonomi pariwisata dan industri kreatif. Jenis penelitian menggunakan penelitian kuantitatif dengan pendekatan deskriptif. Teknik pengumpulan data yang dilakukan menggunakan kuesioner online kepada responden yang kriterianya telah ditentukan oleh peneliti dengan menggunakan skala Likert yaitu 1-5, yang disebarkan kepada 105 responden. Hasil data diolah menggunakan IBM SPSS versi 26.0 dengan teknik analisis data menggunakan analisis jalur (path analysis). Diperoleh hasil variabel penerapan program adaptasi CHSE (X) berpengaruh signifikan terhadap kepuasan pengunjung (Z), kepuasan pengunjung (Z) berpengaruh signifikan terhadap pengembangan ekonomi pariwisata dan industri kreatif (Y), penerapan program adaptasi CHSE (X) tidak berpengaruh signifikan terhadap pengembangan ekonomi pariwisata dan industri kreatif (Y), serta penerapan program adaptasi CHSE (X) berpengaruh signifikan terhadap pengembangan ekonomi pariwisata dan industri kreatif (Y) melalui kepuasan pengunjung (Z).

Kata Kunci : Program Adaptasi CHSE, Kepuasan Pengunjung, Pengembangan Ekonomi Pariwisata & Industri Kreatif

The purpose of this research is to determine about the effect of the implementation of the cleanliness, health, safety, environment (CHSE) adaptation program on the satisfaction of visitors to tourist destinations in Kediri Regency in the new normal era which has an impact on the development of the tourism economy and creative industries. This type of research uses quantitative research with a descriptive approach. The data collection technique was carried out using an online questionnaire to respondents whose criteria had been determined by the researcher using a Likert scale of 1-5, which was distributed to 105 respondents. The data results were processed using IBM SPSS version 26.0 with data analysis techniques using path analysis. The results obtained that the variable implementation of the CHSE adaptation program (X) had a significant effect on visitor satisfaction (Z), visitor satisfaction (Z) had a significant effect on the economic development of tourism and the creative industry (Y), the implementation of the CHSE adaptation program (X) had a not significant effect on economic development tourism and creative industries (Y), and the implementation of the CHSE adaptation program (X) had a significant effect on economic development tourism and creative industries (Y) through visitor satisfaction (Z).

Keywords : Adaptation Program CHSE, Development Tourist Economy & Creative Industries, Visitor Satisfaction