Gathering with friends is now a
trend and hobby of young people, therefore many places like coffee shops that
want to facilitate the wishes of these young people. Ketan Warkop is one of
them, but the number of competitors makes Warkop Ketan difficult to get
customers. Therefore, the authors designed a promotional strategy so that
Warkop Ketan can be recognized by the public. Making a live music event is good
for Warkop Ketan, this concept was created because it was inspired by C.B.G.B
New York City United States of America, and BB 'Jakarta.
This
study uses interview and observation methods as data collection techniques,
while the data sources used are primary and secondary from the results of data
collection. The data will be analyzed with the SWOT method to find out what are
the strengths, weaknesses, opportunities, and threats in carrying out
promotional activities.
The number of
coffee shops, and the growing trend of indie music and local bands, made the
writer want to combine these two things into a concept to promote, local
musicians who need media in the form of a stage to show their talent, therefore
the author designed a stage design to hold live music at Warkop Ketan, in
addition to providing media for local/indie musicians, it also includes the
Warkop Ketan promotion strategy.