PENGEMBANGAN WEBSITE KOS 89K GUNA OPTIMALISASI PEMASARAN DAN INFORMASI LAYANAN KOS BERBASIS SEARCH ENGINE OPTIMIZATION MENGGUNAKAN METODOLOGI RAPID APPLICATION DEVELOPMENT

DEVELOPMENT OF KOS 89K WEBSITE FOR OPTIMIZING BOARDING HOUSE MARKETING AND SERVICE INFORMATION BASED ON SEARCH ENGINE OPTIMIZATION USING THE RAPID APPLICATION DEVELOPMENT METHODOLOGY

Permasalahan yang sering dihadapi pemilik kos adalah terbatasnya jangkauan promosi serta kurang terorganisirnya manajemen operasional kos secara manual. Penelitian ini bertujuan untuk mengembangkan website Kos 89K sebagai solusi digital yang tidak hanya berfungsi untuk promosi layanan kos melalui penerapan Search Engine Optimization (SEO), tetapi juga mendukung pengelolaan operasional kos secara lebih efisien. Pengembangan sistem menggunakan metode Rapid Application Development (RAD) karena mampu mempercepat proses pembangunan melalui tahapan prototyping yang melibatkan pengguna secara langsung. Website ini menyediakan fitur-fitur utama seperti informasi kamar, fasilitas kos, sistem pemesanan, testimoni, pengelolaan operasional kos, reminder pembayaran, serta laporan keuangan sederhana. Untuk mengevaluasi keberhasilan sistem, dilakukan pengujian menggunakan metode User Acceptance Testing (UAT) terhadap 11 user (penyewa), 5 site user (pengunjung website), dan 1 admin. Hasil pengujian menunjukkan rata-rata skor user sebesar 4,027 dengan tingkat kesesuaian sistem 80,5%, site user sebesar 4,675 dengan tingkat kesesuaian 93,5%, dan admin sebesar 48 dari 50 dengan tingkat kesesuaian 96%. Ini membuktikan bahwa sistem diterima dengan baik oleh seluruh jenis pengguna. Dari sisi SEO, hasil Google Search Console mencatat website memperoleh 3 klik dari 14 tayangan dalam periode pemantauan. CTR (Click Through Rate) sebesar 21,4% menunjukkan bahwa judul dan deskripsi website cukup menarik perhatian pengguna, dengan posisi rata-rata website berada pada peringkat 5,8 dalam hasil pencarian Google. Dengan demikian, website Kos 89K berhasil memenuhi dua tujuan utama, yaitu meningkatkan efektivitas pemasaran digital serta memudahkan manajemen operasional kos secara terstruktur dan efisien.

Kata Kunci: Website Kos, Manajemen Operasional, SEO, Rapid Application Development, User Acceptance Testing

One of the common problems faced by boarding house owners is the limited reach of promotions and the disorganized nature of manual operational management. This study aims to develop the Kos 89K website as a digital solution that not only functions for promoting boarding services through the implementation of Search Engine Optimization (SEO) but also supports more efficient kos operational management. The system development adopts the Rapid Application Development (RAD) method, which accelerates the development process through iterative prototyping involving end-user feedback. The website provides key features such as room information, boarding facilities, booking system, user testimonials, operational management tools, payment reminders, and simple financial reports. To evaluate the success of the system, User Acceptance Testing (UAT) was conducted involving 11 users (tenants), 5 site users (website visitors), and 1 admin. The results showed that users gave an average score of 4.027 with a system suitability level of 80.5%, site users scored an average of 4.675 with 93.5% suitability, and the admin scored 48 out of 50 with a 96% suitability rate. These results indicate that the system is well accepted across all user categories. From the SEO perspective, Google Search Console data recorded a total of 3 clicks from 14 impressions during the observation period. The average Click Through Rate (CTR) of 21.4% suggests that the page titles and descriptions are engaging enough to attract users, with the website's average search result position being 5.8. In conclusion, the Kos 89K website successfully meets two main objectives: enhancing digital marketing effectiveness and facilitating structured and efficient operational management of the boarding house.

Keywords: Boarding House Website, Operational Management, SEO, Rapid Application Development, User Acceptance Testing