KOMPARASI SAMPUL NOVEL HUJAN KARYA TERE LIYE TAHUN 2016 DAN 2018
A COMPARISON OF THE COVERS OF TERE LIYE'S HUJAN NOVEL 2016 AND 2018
Fenomena pergantian sampul pada novel sudah tidak asing lagi terutama buku yang tergolong best seller. Novel Hujan karya Tere Liye yang rilis pada tahun 2016 mencapai cetakan ke-26 oleh penerbit Gramedia Pustaka Utama pada tahun 2017. Antusiasme audiens yang tinggi membuat novel Hujan ini dicetak berulang kali dan dicari terlebih saat Tere Liye mengumumkan untuk berhenti menerbitkan buku-bukunya di penerbit pada pertengahan tahun 2017. Desain sampul novel Hujan mengalami pembaruan pada tahun 2018. Perubahan desain sampul tersebut menjadi dasar dilaksanakannya penelitian ini dengan meninjau desain sampul sebagai representasi isi buku menggunakan pendekatan kualitatif untuk menemukan perspektif baru. Kedua desain sampul novel tersebut akan dikomparasi secara visual dan dianalisis menggunakan tahapan kritik seni Feldman yaitu, deskripsi, analisis formal, interpretasi, dan evaluasi untuk melihat perbedaan, persamaan, serta kolerasinya. Hasilnya, desain sampul depan novel Hujan karya Tere Liye tahun 2016 dan 2018 mempertahankan kesederhanaan. Pada sampul 2016 terfokus mengenai alam serta suasana latar cerita yaitu hujan badai dan musim dingin berkepanjangan. Sedangkan sampul 2018 terfokus mengenai genre utama cerita, yaitu romantis. Meskipun teaser dan central image story yang ditampilkan berbeda, kedua desain sampul ini mampu membuat audiens tertarik dan penasaran saat melihat sampul depan novel sebelum membalikkan buku untuk membaca sinopsis cerita.
The phenomenon of changing covers in novels is no stranger, especially in books that are classified as best sellers. The novel Hujan by Tere Liye which was released in 2016 reached its 26th printing by the publisher Gramedia Pustaka Utama in 2017. The high enthusiasm of the audience made this Hujan novel printed repeatedly and sought after, especially when Tere Liye announced to stop publishing his books at the publisher. in mid-2017. The cover design for the novel Hujan underwent an update in 2018. The change in cover design became the basis for this research by reviewing the cover design as a representation of the book's contents using a qualitative approach to find new perspectives. The two novel cover designs will be compared visually and analyzed using the stages of Feldman's art criticism, namely, description, formal analysis, interpretation, and evaluation to see the differences, similarities, and correlations. As a result, the front cover design of Tere Liye's 2016 and 2018 novels Hujan maintains simplicity. The 2016 cover focuses on nature and the background atmosphere of the story, namely rainstorms and prolonged winter. While the 2018 cover focuses on the main genre of the story, namely romance. Although the teaser and central image story displayed are different, the two cover designs can make the audience interested when they see the front cover of the novel before turning the book over to read the synopsis of the story.