Pengaruh Environmental, Social, and Governance (ESG) dan Financial Literacy Terhadap Keputusan Investasi Produk Pasar Modal di Jawa Timur

(Studi Pada Mahasiswa Investor Saham di Jawa Timur)

The Effect of Environmental, Social, and Governance (ESG) and Financial Literacy on Investment Decisions in Capital Market Products in East Java

(Study on College Students as a Stock Investors in East Java)

    Tujuan dari penelitian ini adalah untuk menguji pengaruh Environmental, Social, and Governance (ESG) dan literasi keuangan terhadap keputusan investasi pada produk pasar modal di Jawa Timur. Penelitian ini menggunakan metode kuantitatif. Teknik sampling yang digunakan adalah probability sampling. Secara khusus, penelitian ini menggunakan metode cluster random sampling. Populasi dalam penelitian ini adalah mahasiswa pada perguruan tinggi di Jawa Timur. Sampel penelitian ini diperoleh 214 responden. Pengumpulan data primer dilakukan dengan menyebarkan kuesioner online (google forms). Teknik analisis data yang digunakan dalam penelitian ini adalah analisis statistik deskriptif, uji validitas dan reliabilitas, uji asumsi klasik, uji regresi linier berganda, uji t, uji f dan koefisien determinasi dengan dukungan program software SPSS Versi 25. Hasil penelitian ini menunjukkan bahwa ESG dan literasi keuangan berpengaruh positif dan signifikan terhadap keputusan investasi.

Kata Kunci: ESG, Literasi Keuangan, Keputusan Investasi, Produk Pasar Modal

    The purpose of this study is to examine the effect of Environmental, Social, and Governance (ESG) and financial literacy on investment decisions in capital market products in East Java. This research uses quantitative methods. The sampling technique used is probability sampling. Specifically, this study used a cluster random sampling method. The population in this study are college students at universities in East Java. Based on cluster random sampling in sample selection, this research is obtained by 214 respondents. Primary data collection is done by distributing online questionnaires (google forms). The data analysis technique used in this study is descriptive statistical analysis, validity and reliability test, classical assumption test, multiple linear regression test, t test, f test and coefficient of determination with support of SPSS Version 25 software program. The results of this study indicate that both Environmental, Social, and Governance (ESG) and financial literacy have positive and significant effect on investment decisions in capital market products in East Java.

Keywords: ESG, Financial Literacy, Investment Decisions, Capital Market Products