IDA DAYAK ALTERNATIVE MEDICINE DISCOURSE ON TELEVISION SHOWS

Praktisi pengobatan alternatif viral dimedia sosial, banyak masyarakat datang untuk mengikuti pengobatan alternatif. Antusias masyarakat dalam melakukan pengobatan diluar medis menunjukan ketertarikan masyarakat terhadap solusi alternatif. Pengobatan alternatif viral karena adanya pengaruh media sosial dalam menyembarkan informasi. Viralnya pengobatan alternatif Ida dayak ditayangkan di televisi tayangan tersebut ditayangkan ulang di youtub. Penelitian ini memberikan wawasan mendalam mengenai cara informasi diinterpretasikan dan dipahami oleh masyarakat dalam konteks pengobatan alternatif. Penelitian ini mengkaji bagaimana  diskursus pengobatan alternatif Ida dayak di televisi. Dalam acara tersebut terdapat narasumber yang pro dan kontra terhadap pengobatan alternatif. Percakapan ini mencerminkan perbedaan pandangan mengenai pengobatan alternatif. Tayangan youtub tersebut dianalisis menggunakan analisis wacana kritis Teun Van Dijk digambarkan dengan menggabungkan tiga dimensi yaitu dimensi teks, kognisi sosial, dan konteks sosial. Kajian ini bertujuan untuk mengungkap diskursus berupa bias dan pandangan yang mungkin diinternalisasi oleh penonton, menjadikan perhatian pada dampak konstruksi naratif terhadap persepsi dan pemahaman masyarakat mengenai isu penanganan pengobatan alternatif. Melalui talk show yang disajikan dapat mempengaruhi sudut pandang masyarakat. Berdasarkan komentar masyarakat di akun youtub tvOneNews banyak masyarakat yang mendukung dengan adanya pengobatan alternatif Ida dayak.

Practitioners of alternative medicine have gone viral on social media, many people have come to take part in alternative medicine. The public's enthusiasm for non-medical treatment shows the public's interest in alternative solutions. Alternative medicine has gone viral due to the influence of social media in disseminating information. Ida Dayak's viral alternative medicine was shown on television, the broadcast was rebroadcast on YouTube. This research provides in-depth insight into the way information is interpreted and understood by the public in the context of alternative medicine. This research examines the discourse of Ida Dayak alternative medicine on television. In this event there were speakers who spoke about the pros and cons of alternative medicine. These conversations reflect differing views regarding alternative medicine. The YouTube broadcast was analyzed using Teun Van Dijk's critical discourse analysis, described by combining three dimensions, namely text dimensions, social cognition and social context. This study aims to reveal discourses in the form of biases and views that may be internalized by the audience, paying attention to the impact of narrative construction on people's perceptions and understanding of alternative medicine treatment issues. Through the talk show presented, it can influence the public's point of view. Based on public comments on the tvOneNews YouTube account, many people support the existence of Ida Dayak alternative medicine.