Permasalahan yang dihadapi guru geografi kelas XI IPS SMA Negeri 4 Bangkalan adalah masih rendahnya hasil belajar dan semangat belajar siswa pada mata pelajaran geografi. Hasil ulangan harian siswa diperoleh persentase nilai rata-rata ketuntasan XI IPS 1 sebesar 50% dan XI IPS 2 sebesar 49%. Media pembelajaran yang kurang menarik perhatian dan rasa ingin tahu siswa tentang materi dinamika dan masalah kependudukan yang ada pada pelajaran geografi. Permasalahan tersebut membuat peneliti ingin mengembangkan sebuah media pembelajaran word square. Penelitian ini bertujuan untuk mengetahui 1) Kelayakan media Word Square sebagai media pembelajaran. 2) Aktivitas siswa selama penerapan media pembelajaran Word Square. 3) Respon siswa terhadap penerapan media pembelajaran Word Square. 4) Hasil belajar siswa setelah penerapan media pembelajaran Word Square. 5) Tingkat efektifitas pembelajaran siswa kelas XI IPS SMA Negeri 4 Bangkalan Madura setelah perlakuan media pembelajaran Word Square pada materi dinamika dan masalah kependudukan.

Pengembangan media pembelajaram Word Square menggunakan desain R&D (Research and Development) dengan model ADDIE (Analyze, Design, Development, Implement, Evaluate). Teknik pengumpulan data meliputi lembar validasi media, lembar observasi aktivitas siswa, angket respon siswa, dan tes hasil belajar siswa. Data validasi, observasi, dan angket akan dianalisis menggunakan ketentuan skala Likert, hasil belajar siswa dianalisis menggunakan uji independent sample t-test.

Hasil penelitian menunjukkan: 1) Validasi media dari ahli media dan materi memperoleh persentase nilai kelayakan media 82% dan kelayakan materi 84%, termasuk kriteria sangat layak. 2) Aktivitas siswa menunjukkan perubahan yang baik selama penerapan media pembelajaran Word Square dengan persentase nilai rata-rata 71,87%. 3) Respon siswa terhadap penerapan media pembelajaran Word Square memperoleh persentase nilai rata-rata sebesar 84,55%, termasuk kriteria sangat baik. 4) Hasil belajar siswa pada kelas eksperimen memperoleh nilai rata-rata post-test 79,18 dan kelas kontrol 73,50. Berdasarkan hasil uji independent sample t-test diperoleh perbedaan nilai rata-rata sebesar 5,068 dan nilai Sig. (2-tailed) sebesar 0,001, maka p < α ; 0,001 < 0,05 sehingga Ho ditolak dan Ha diterima. Hal ini menunjukkan ada perbedaan hasil belajar antara kelas eksperimen dan kelas kontrol. 5) Tingkat efektifitas pembelajaran siswa kelas XI IPS SMA Negeri 4 Bangkalan Madura setelah perlakuan media pembelajaran Word Square pada materi dinamika dan masalah kependudukan hasil pembelajaran termasuk kategori efektif dengan kenaikan 69,74%.

Kata Kunci : Media Pembelajaran, ADDIE, Word Square, Aktivitas siswa, Respon siswa, Hasil Belajar dan efektifitas hasil belajar siswa.

The problem faced by the geography teacher of class XI IPS in Bangkalan Public High School 4 is the still low learning outcomes and students' enthusiasm for learning on geography subjects. Daily student test results obtained the percentage of the average completeness value of XI IPS 1 by 50% and XI IPS 2 by 49%. Learning media that do not attract attention and curiosity of students about material dynamics and population problems that exist in geography lessons. These problems make researchers want to develop a word square learning media. This study aims to find out 1) The feasibility of word square media as a learning medium. 2) Student activities during the application of word square learning media. 3) Student responses to the application of word square learning media. 4) Student learning outcomes after the application of word square learning media. 5) The level of learning effectiveness of students in class XI IPS SMA Negeri 4 Bangkalan Madura after the treatment of Word Square learning media on material dynamics and population problems.

Media development learning Word Square uses R & D design (Research and Development) with the ADDIE model (Analyze, Design, Development, Implement, Evaluate). Data collection techniques include media validation sheets, student activity observation sheets, student response questionnaires, and student learning outcomes tests. Data validation, observation, and questionnaire will be analyzed using the provisions of the Likert scale, student learning outcomes were analyzed using the independent sample t-test.

The results showed: 1) Media validation from media and material experts obtained a percentage of media feasibility values ​​of 82% and 84% material feasibility, including very feasible criteria. 2) Student activity shows good changes during the application of word square learning media with an average value of 71.87%. 3) Students responses to the application of word square learning media obtain an average percentage value of 84.55%, including very good criteria. 4) Student learning outcomes in the experimental class obtained an average post-test score of 79.18 and a control class of 73.50. Based on the test results of the independent sample t-test the differences in the average values ​​of 5,068 and the Sig. (2-tailed) of 0.001, then p <α; 0.001 <0.05 so Ho is rejected and Ha is accepted. This shows there are differences in learning outcomes between the experimental class and the control class. 5) The level of learning effectiveness of XI IPS students at Bangkalan Madura Public High School 4 after the treatment of Word Square learning media in the material dynamics and population problems of learning outcomes included the effective category with a 69.74% increase.

keywords : Learning Media, ADDIE, Word Square, Student Activities, Student Response, Learning Outcomes and the effectiveness of student learning outcomes