Kacamata Gen Z dalam Seni Pertunjukan: Potensi Pendapatan Ekonomi Kreatif pada Anggota Sanggar Goong Prada Surabaya

Generation Z’s Perspective in Performing Arts: The Creative Economy Income Potential of Members of the Goong Prada Art Studio in Surabaya

Ekonomi kreatif di Indonesia membuka peluang bagi seni pertunjukan tradisional untuk berkembang tidak hanya sebagai sarana pelestarian budaya, tetapi juga sebagai sumber pendapatan. Penelitian ini bertujuan memahami bagaimana Generasi Z memaknai seni pertunjukan melalui keterlibatan mereka di Sanggar Goong Prada Surabaya. Metode yang digunakan adalah kualitatif deskriptif dengan pendekatan fenomenologis, sehingga mampu menggali pengalaman subjektif dan makna yang dibangun partisipan. Data diperoleh melalui wawancara mendalam, observasi kegiatan, serta dokumentasi arsip dan media sosial, kemudian dianalisis secara tematik dengan memperkuat validitas melalui triangulasi sumber, teknik, dan waktu. Hasil menunjukkan bahwa seni pertunjukan dipahami sebagai ruang ekspresi, keterampilan kreatif, sekaligus peluang ekonomi meski pendapatannya masih insidental. Kesimpulan menegaskan pentingnya dukungan kelembagaan, inovasi digital, dan tata kelola adaptif agar seni tradisional tetap relevan dan berdaya saing dalam ekosistem ekonomi kreatif.

Kata Kunci: ekonomi kreatif, generasi z, keberlanjutan budaya, seni pertunjukan

The creative economy in Indonesia offers opportunities for traditional performing arts to grow, not only as a medium of cultural preservation but also as a potential source of income. This study aims to explore how Generation Z perceives performing arts through their involvement in Sanggar Goong Prada Surabaya. The research applies a descriptive qualitative method with a phenomenological approach, allowing an in-depth exploration of participants’ subjective experiences and constructed meanings. Data were collected through in-depth interviews, field observations, and documentation from archives and social media, then analyzed thematically with validity ensured by triangulation of sources, techniques, and time. The findings reveal that performing arts are understood as a space for self-expression, creative skills, and economic opportunity, although earnings remain incidental. The study concludes that sustaining performing arts requires strong institutional support, continuous digital innovation, and adaptive management so that traditional arts remain relevant and competitive within the creative economy ecosystem.

Keywords: creative economy, generation z, cultural sustainability,  performing arts