PERANCANGAN IDENTITAS VISUAL MELALUI REDESAIN LOGO WILDHANI DESIGN STUDIO

VISUAL IDENTITY DESIGN THROUGH WILDHANI DESIGN STUDIO LOGO REDESIGN

Wildhani Design Studio merupakan studio arsitektur yang menawarkan jasa desain dan bangun rumah di Bojonegoro, namun studio ini belum memiliki identitas visual yang sesuai citra perusahaan arsitektur dan konsisten sejak berdirinya di tahun 2019, sehingga kurang memiliki daya tarik terhadap konsumen baru. Oleh karena itu, perancangan identitas visual menjadi langkah penting dalam mengangkat citra dari Wildhani Design Studio.  Proses perancangan ini menggunakan metode Double Diamond oleh Design Council dari empat tahapan, yaitu Discover, Define, Develop, dan Deliver, dengan pendekatan analisis 5W+1H, SWOT, dan Unique Selling Proposition (USP). Hasil akhir dari perancangan ini berupa identitas visual yang meliputi logo, tipografi, elemen visual, warna, serta media pendukung yang dirangkum dalam buku pedoman Graphic Standard Manual (GSM). Menggunakan Swiss design dengan tone warna terracota dan tipografi font Sans-Serif. Seluruh pengaplikasian identitas visual Wildhani Design Studio diatur dalam GSM, sehingga dapat memperkuat citra profesional perusahaan, menjangkau audiens yang lebih luas, serta menjaga eksistensi Wildhani Design Studio di industri arsitektur.

Wildhani Design Studio is an architectural studio that offers home design and building services in Bojonegoro, however this studio does not yet have a visual identity that matches the image of an architectural company and has been consistent since its founding in 2019, so it lacks appeal to new consumers. Therefore, designing a visual identity is an important step in raising the image of Wildhani Design Studio.  This design process uses the Double Diamond method by the Design Council from four stages, namely Discover, Define, Develop, and Deliver, with a 5W+1H, SWOT, and Unique Selling Proposition (USP) analysis approach. The final result of this design is a visual identity which includes logos, typography, visual elements, colors and supporting media which are summarized in the Graphic Standard Manual (GSM) guidebook. Using Swiss design with terracotta color tones and Sans-Serif font typography. All applications of Wildhani Design Studio's visual identity are regulated in GSM, so that it can strengthen the company's professional image, reach a wider audience, and maintain Wildhani Design Studio's existence in the architectural industry.