Development of Nearpod-Based Interactive Learning Media to Increase Student Engagement in the Digital Operation Element of Customer Relationship Management at SMK PGRI 13 Surabaya
This study aims to develop interactive learning media based on Nearpod to enhance student activeness in the Digital Operation element of the Customer Relationship Management material at SMK PGRI 13 Surabaya. This research uses the Research and Development (R&D) method with the ADDIE model, which includes the stages of Analysis, Design, Development, Implementation, and Evaluation. The subjects of this study were 34 students of class XI at SMK PGRI 13 Surabaya. Validation was carried out by two experts, namely a material expert and a media expert. The validation results show that the Nearpod-based interactive media is highly feasible, with the media validation obtaining a score of 95% and the material validation achieving 97.5%. The improvement in student activeness was observed through observations by two observers and student questionnaires after the implementation of the media in learning