PENGEMBANGAN DESA WISATA SIMATHANI MARURUP

(Studi Pada Wisata Bumi Perkemahan Jurang Senggani di Desa Nglurup Kecamatan Sendang Kabupaten Tulungagung)

DEVELOPMENT OF SIMATHANI MARURUP TOURISM VILLAGE
(A Study on the Jurang Senggani Camping Ground Tourism in Nglurup Village, Sendang District, Tulungagung Regency)

ABSTRAK

Pengembangan desa wisata berbasis komunitas menjadi salah satu strategi penting dalam memperkuat sektor pariwisata berkelanjutan di Indonesia. Penelitian ini bertujuan untuk mendeskripsikan pengembangan Desa Wisata Simathani Marurup di Bumi Perkemahan Jurang Senggani, Desa Nglurup, Kecamatan Sendang, Kabupaten Tulungagung. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data berupa observasi, wawancara, dan dokumentasi. Fokus penelitian mengacu pada empat indikator utama pengembangan destinasi wisata, yaitu atraksi (attraction), aksesibilitas (accessibility), fasilitas pendukung (amenity), dan layanan pendukung (ancillary services). Hasil penelitian menunjukkan bahwa Bumi Perkemahan Jurang Senggani memiliki potensi wisata alam yang kuat dengan daya tarik utama berupa camping ground hutan pinus, jalur pendakian Gunung Wilis, dan Air Terjun Jurang Senggani. Aksesibilitas menuju lokasi masih menjadi tantangan akibat keterbatasan infrastruktur jalan, namun telah dilakukan berbagai upaya perbaikan oleh pemerintah desa, pihak eksternal dan pokdarwis. Fasilitas pendukung seperti area perkemahan, toilet, dan warung makan telah tersedia, meskipun pengembangan amenity ramah keluarga masih diperlukan. Pada aspek layanan pendukung, pokdarwis telah berperan aktif dalam pengelolaan wisata, namun perlu peningkatan kapasitas dan standardisasi layanan. Penelitian ini menyimpulkan bahwa pengembangan wisata Bumi Perkemahan Jurang Senggani menunjukkan arah yang positif, meskipun masih memerlukan penguatan pada aspek aksesibilitas, fasilitas, promosi, serta sinergi antar pihak untuk mewujudkan destinasi wisata berbasis komunitas yang berkelanjutan.

Kata Kunci: Pengembangan Wisata, Desa Wisata, Pariwisata Berbasis Komunitas

ABSTRACT

The development of community-based tourism villages has become an important strategy to strengthen the sustainable tourism sector in Indonesia. This study aims to describe the development of Simathani Marurup Tourism Village at the Jurang Senggani Camping Ground, Nglurup Village, Sendang District, Tulungagung Regency. This research uses a qualitative descriptive approach with data collection techniques through observation, interviews, and documentation. The focus of the research refers to four key elements of tourism destination development, namely attraction, accessibility, amenity, and ancillary services. The results show that the Jurang Senggani Camping Ground has strong potential as a nature-based tourist destination, with its main attractions being the pine forest camping ground, the Mount Wilis hiking trail, and the Jurang Senggani Waterfall. Accessibility to the location remains a challenge due to limited road infrastructure, although improvements have been made by the village government and the local tourism awareness group (Pokdarwis). Supporting facilities such as the camping area, public toilets, and food stalls are available, although the development of more family-friendly amenities is still needed. In terms of ancillary services, the tourism group has actively managed the destination, although capacity building and service standardization are necessary. This study concludes that the tourism development at the Jurang Senggani Camping Ground is moving in a positive direction, but it still requires improvements in accessibility, facilities, promotion, and inter-stakeholder synergy to realize a sustainable community-based tourism destination.

Keywords: Tourism Development, Tourism Village, Community-Based Tourism