Perancangan Media Promosi Kerajinan Pelepah Pisang Produksi Bojonegoro Team Creative
Promotional Media Design Banana Pells for Bojonegoro Team Creative
Bojonegoro merupakan salah satu daerah yang memiliki hasil bumi yang cukup melimpah seperti tembakau, salak, belimbing, maupun pisang. Namun masyarakat sebelumnya hanya dapat memanfaatkan buahnya saja sehingga mengakibatkan banyaknya limbah pohon diantaranya pohon pisang. Bojonegoro Team Creative (BTC) merupakan industri rumahan yang memanfaatkan pelepah pohon pisang menjadi berbagai kerajinan sehingga mampu membuka peluang pekerjaan bagi masyarakat desa Balenrejo. BTC terletak di desa Balenrejo, kecamatan Balen, Kabupaten Bojonegoro, Jawa Timur. Namun adanya pandemi Covid-19 membuat BTC hampir kehilangan seluruh konsumen. Oleh karena itu, penelitian ini bertujuan merancangkan media promosi kerajinan pelepah pisang produksi BTC untuk membangkitkan perekonomian dan meningkatkan penjualan produk. Dalam media promosi diperlukan perancangan yang sangat tepat agar minat para konsumen terbangun kembali dan mewujudkan jenis media promosi yang menarik, efektif, inofatif, informatif, serta komunikatif. Perancangan ini menggunakan metode deskriptif kualitatif serta menggunakan analisis SWOT dengan konsep USP (Unique Selling Proposition). Hasil dari perancangan artikel ini adalah berupa media online maupun offline yaitu katalog produk offline, brosur, konten yang akan dimasukkan dalam Google maps serta desain feed Instagram dan desain story Instagram yang telah dipublikasikan online di akun Instagram BTC ( Instagram : @debog_btc)
Bojonegoro is an area that has abundant agricultural products such as tobacco, salak, star fruit, and bananas. However, the community previously could only use the fruit, resulting in a lot of tree waste, including banana trees. Bojonegoro Creative Team (BTC) is a cottage industry that utilizes banana tree midrib into various crafts so as to create job opportunities for the people of Balenrejo village. BTC is located in Balenrejo village, Balen sub-district, Bojonegoro regency, East Java. However, due to the Covid-19 pandemic, BTC has almost lost all consumers. Therefore, this study aims to design a promotional media for banana midrib handicrafts produced by BTC to stimulate the economy and increase product sales. In the promotion media, a very precise design is needed so that the interest of consumers is awakened and realizes the types of promotional media that are attractive, effective, innovative, informative, and communicative. This design used a qualitative descriptive method and used a SWOT analysis with the USP (Unique Selling Proposition) concept. The results of designing this article are in the form of online and offline media, namely offline product catalogs, brochures, content that will be included in Google maps as well as Instagram feed designs and Instagram story designs that have been published online on the BTC Instagram account ( Instagram : @debog_btc)