PENGEMBANGAN BAHAN AJAR BUSINESS NEGOTIATION BERBASIS DIGITAL PADA MATA PELAJARAN KOMUNIKASI BISNIS KELAS X BDP SMK NEGERI 4 SURABAYA

DEVELOPMENT OF BUSINESS NEGOTIATION TEACHING MATERIALS BASED ON DIGITAL IN BUSINESS COMMUNICATION SUBJECT FOR CLASS X BDP SMK NEGERI 4 SURABAYA

Produk yang dikembangkan berupa bahan ajar berbasis digital. Subjek penelitiannya ialah siswa kelas X BDP 3 SMKN 4 Surabaya. Metode penelitian menggunakan metode Research and Development (RnD) model 4D yakni define, design, develop, dan disseminate. Namun, hanya terbatas pada tahap develop. Penelitian ini memiliki tujuan 1) Mengetahui proses pengembangan Bahan Ajar Business Negotiation Berbasis Digital; 2) Menganalisis kelayakan Bahan Ajar Business Negotiation Berbasis Digital; 3) Menganalisis respon siswa terhadap Bahan Ajar Business Negotiation Berbasis Digital. Teknik pengumpulan data menggunakan lembar validasi ahli materi, ahli kegrafikan, ahli bahasa dan angket respon siswa. Hasil validasi ahli materi sebesar 83,8%, validasi ahli kegrafikan 96,6%, validasi ahli bahasa sebesar 85%. Hasil persentase respon siswa dalam uji coba kelompok kecil sebesar 90,6%, dan uji coba kelompok besar sebesar 92,5%. Dengan demikian bahan ajar dikatakan sangat layak untuk digunakan dalam proses pembelajaran.

Kata Kunci: Model Pengembangan, Bahan Ajar Berbasis Digital, Negosiasi Bisnis 

Products developed in the form of digital-based teaching materials. The research subjects were students of class X BDP 3 SMKN 4 Surabaya. The research method uses the 4D model of Research and Development (RnD) methods namely define, design, develop, and disseminate. However, it is only limited to the develop stage. This study has a goal 1) Knowing the process of developing Digital-Based Business Negotiation Teaching Materials; 2) Analyzing the feasibility of Digital-Based Business Negotiation Teaching Materials; 3) Analyzing student responses to Digital-Based Business Negotiation Teaching Materials. Data collection techniques using the validation sheet material experts, graphic experts, language experts and student questionnaire responses. The results of the material expert validation were 83.8%, the graphic expert validation was 96.6%, the linguist validation was 85%. The results of the percentage of student responses in small group trials amounted to 90.6%, and large group trials amounted to 92.5%. Thus teaching material is said to be very appropriate to be used in the learning process.

Keywords:  Development Models, Digital-Based Teaching Materials, Business Negotiations