MANAJEMEN STRATEGI PEGELOLAAN DESA AGROWISATA OLEH BADAN USAHA MILIK DESA (BUMDES) PADA MASA PANDEMI COVID-19 DI DESA WATESARI KECAMATAN BALONGBENDO KABUPATEN SIDOARJO

MANAGEMENT OF AGROTOURISM VILLAGE MANAGEMENT STRATEGY BY VILLAGE OWNED ENTERPRISES (BUMDES) DURING THE COVID-19 PANDEMIC IN WATESARI VILLAGE BALONGBENDO DISTRICT SIDOARJO REGENCY

Desa Agrowisata Watesari merupakan salah satu sektor pariwisata Desa yang terdampak pandemi Corona Virus Disease (Covid-19) yang terjadi pada bulan maret 2020. Kementerian Kesehatan menetapkan Keputusan Menteri Kesehatan Republik Indonesia nomor hk.01.07/MENKES/382/2020 tentang protokol kesehatan bagi masyarakat di tempat dan fasilitas umum dalam rangka pencegahan dan pengendalian corona virus disease 2019 (covid-19) yang mengharuskan penerapan protokol kesehatan oleh masyarakat dalam melakukan kegiatan di tempat umum untuk menekan laju penyebaran Covid-19. Dengan adanya hal ini BUMDES “Bina Sejahtera” beserta pemerintah Desa Watesari menerapkan langkah srategi guna menghadapi permasalahan pandemi yang mempenagruhi proses jalannya Desa Agrowisata Watesari. Beberapa strategi yang dilakukan seperti menerapkan protokol kesehatan bagi wisatawan yang datang berkunjung, menutup beberapa fasilitas penunjang wisata, serta tetap memaksimalkan pengolahan produk olahan belimbing. Akan tetapi beberapa strategi tersebut tetap mengalami hambatan dikarenakan minimnya dana desa yang dapat digunakan sebagai penunjang dalam mengelola wisata sehingga mengakibatkan strategi yang dilakukan oleh pengelola wisata belum berjalan maksimal yang menyebabkan pemasukan yang dihasilkan Desa Wisata belum mengalami perubahan yang signifikan dalam upayanya pengelolaan wisata dimasa pandemi, untuk itu pihak BUMDES Watesari beserta Pemerintah desa watsaeri berupaya memaksimalkan pengelolaan wisata dengan tetap membuka wisata namun dengan penerapan protokol kesehatan serta memaksimalkan segala pengelolaan wisata dengan pengeluaran yang minimal.

Kata Kunci: manajemen strategi, desa wisata, agrowisata, BUMDES.

Watesari Agro-tourism Village is one of the village tourism sectors affected by the Corona Virus Disease (Covid-19) pandemic that occurred in March 2020. The Ministry of Health stipulates a decree of the Minister of Health of the Republic of Indonesia number hk.01.07 / MENKES / 382/2020 concerning health protocols for the community in public places and facilities in the context of preventing and controlling the corona virus disease 2019 (covid-19) Which requires the implementation of health protocols by the public in carrying out activities in public places to reduce the rate of spread of the Covid-19 virus. With this, the BUMDES “Bina Sejahtera” and the Watesari Village government have implemented strategic steps to deal with the pandemic problem that affects the process of the Watesari Agro-tourism Village. Several strategies have been carried out such as implementing health protocols for tourists who come to visit, closing several tourist support facilities, and maximizing the processing of star fruit processed products. However, some of these strategies still experience obstacles due to the lack of village funds that can be used as support in managing tourism so that the strategy carried out by the tourism manager has not run optimally which causes the income generated by Tourism Village to have not experienced significant changes in its efforts to manage tourism during the pandemic. The BUMDES Watesari and the Watsaeri Village Government are trying to maximize tourism management by continuing to open tourism but by implementing health protocols and maximizing all management tourism with minimal expenditure.

Keywords: strategic management, tourism villages, agro-tourism, BUMDES.