PERANCANGAN COMPANY PROFILE PT WIRADECON MULTI BERKAH SEBAGAI MEDIA PROMOSI
DESIGN OF PT WIRADECON MULTI BERKAH COMPANY PROFILE AS PROMOTIONAL MEDIA
In 2016 to 2018 the number of companies and the value of construction work revenues increased which resulted in increasingly fierce business competition in the construction sector, so in order to survive, a competitive strategy was needed. One of them is through promotional media. PT Wiradecon Multi Berkah is a construction company that was founded in 2010, serving consultant services, architectural design, interior design and contractor services. Previously, the company used a company profile in the form of a booklet as a promotional medium. However, in its application it is still not effective, because the information presented is incomplete, and the design does not describe the company's image. Company profile is a medium for companies to introduce themselves and serve as promotional media. This design aims to explain the design concept and perform the company profile visualization process. The research method used is descriptive qualitative, collecting primary data through observation, interviews, documentation and secondary data through various literature sources. The data analysis technique uses data reduction and existing studies to examine the previous company profile. Using a simple and elegant design style that creates a professional impression. This company profile is expected to be an effective promotional media in presenting detailed information about the company profile and the services offered by the company, so as to increase client trust.