PERANCANGAN INFOGRAFIS DIGITAL PADA INSTAGRAM SMCC UNESA UNTUK EDUKASI MANAJEMEN STRES MAHASISWA TINGKAT AKHIR

DIGITAL INFOGRAPHIC DESIGN ON SMCC UNESA'S INSTAGRAM FOR FINAL YEAR STUDENT'S STRESS MANAGEMENT EDUCATION

Mahasiswa tingkat akhir kerap menghadapi tekanan akademik yang tinggi, terutama dalam proses penyelesaian tugas akhir. Tekanan ini berisiko menimbulkan stres yang berdampak negatif terhadap performa akademik dan kesehatan mental mereka. Universitas Negeri Surabaya melalui Subdirektorat Mitigasi Crisis Center (SMCC) menyediakan layanan dukungan psikologis, namun penyebaran informasinya dinilai belum optimal. Penelitian ini bertujuan untuk merancang media infografis digital di Instagram sebagai sarana edukasi manajemen stres yang komunikatif dan sesuai dengan karakteristik mahasiswa Gen Z. Perancangan dilakukan dengan metode 5W+1H, serta pengumpulan data melalui wawancara, observasi, dan studi pustaka. Hasil perancangan berupa sembilan konten infografis digital (6 statis dan 3 dinamis), brosur cetak, serta poster kampus. Desain yang dihasilkan mengikuti preferensi visual mahasiswa dan menerapkan prinsip desain komunikasi visual untuk meningkatkan keterlibatan audiens di media sosial. Diharapkan media ini dapat meningkatkan kesadaran mahasiswa terhadap pentingnya manajemen stres dan mendorong pemanfaatan layanan SMCC secara lebih luas dan proaktif.

Final-year university students often face high academic pressure, particularly during the completion of their final projects. This pressure can lead to stress, which negatively impacts academic performance and mental health. Universitas Negeri Surabaya, through its Sub-directorate of Mitigation Crisis Center (SMCC), has provided psychological support services; however, the dissemination of this information remains suboptimal. This study aims to design digital infographic content on Instagram as an educational medium for stress management that is engaging and tailored to Gen Z students. The design process applied the 5W+1H method, with data collected through interviews, observation, and literature review. The result includes nine infographic contents (6 static and 3 dynamic), a printed brochure, and campus posters. The designs are aligned with student visual preferences and apply visual communication design principles to enhance engagement on social media. This medium is expected to raise awareness among final-year students about the importance of stress management and to facilitate better access to SMCC services.