THE SISANDI SERVICE BRANDING DESIGN IN UPT.PMPI&TK SURABAYA

Meningkatnya produk import di Jawa Timur dan kurangnya kesadaran akan pentingnya standardisasi membuat produk UKM kurang diminati masyarakat. Peran pemerintah melalui Unit Pelayanan Teknis Pengembangan Mutu Produk Industri dan Teknologi Kreatif Surabaya (UPT. PMPI&TK Surabaya) Disperindag Provinsi Jawa Timur dengan program kerja yang diberi nama SISANDI mendorong UKM untuk menstandardisasi produknya agar produk UKM memiliki nilai jual yang lebih baik.Tujuan dari penelitian ini mensosialisasikan kepada masyarakat terutama UKM di Jawa Timur agar produk UKM Jawa Timur memiliki nilai jual dan UKM bisa menjadi tulang punggung perekonomian di Jawa Timur, metode penelitian menggunakan metode penelitian kualitatif seperti hasil yang diperoleh dari wawancara, observasi dan pengumpulan data tambahan lainnya kemudian data di olah dalam sebuah perancangan dimana hasil perancangan itu berupa desain brand untuk mempermudah dikenali masyarakat terutama UKM, brosur menjadi media utama dapat menjangkau UKM rural, dan untuk media penunjan menggunakan feed instagram, X-banner, dan seragam PDL yang digunakan petugas di lapangan. Maka dapat disimpulkan kurangnya informasi tentang pelayanan SISANDI karena keterbatasan informasi yang didapat masyarakat karena tempat yang jauh dari dinas setempat dan tidak adanya media informasi yang bisa di terima oleh masyarakat tentang pelayanan SISANDI ini.

The increase in imported products in East Java and the lack of awareness of the importance of standardization have made UKM products less attractive to the public. The role of the government through the Technical Service Unit for Quality Development of Industrial Products and Creative Technology Surabaya (UPT. PMPI&TK Surabaya) Disperindag East Java Province with a work program called SISANDI encourages UKM to standardize their products so that UKM products have a better selling value. The purpose of this study is to socialize to the public, especially UKM in East Java so that East Java UKM products have a selling value and UKM can become the backbone of the economy in East Java, the research method uses qualitative research methods such as results obtained from interviews, observations and other additional data collection. then the data is processed in a design where the design results are in the form of brand designs to make it easier for the public to recognize, especially UKM, brochures are the main media to reach rural UKM, and for supporting media use Instagram feeds, X-banners, and PDL uniforms used by field officers. So it can be concluded that the lack of information about SISANDI services is due to the limited information obtained by the community because the place is far from the local office and there is no information media that can be received by the community about this SISANDI service.