Studi Fenomenologi Terhadap Motif dan Pemaknaan Halal dalam Produk Kosmetik pada Perempuan Muslim Urban di Kota Surabaya

Penelitian ini membahas tentang keterkaitan antara konstruksi makna halal dengan

motivasi pembelian kosmetik oleh perempuan muslim urban di Kota Surabaya.

Landasan dibuatnya penelitian ini adalah fenomena halal lifestyle yang berkembangdi

kalangan muslim urban. Penelitian ini menggunakan pendekatan kualitatif deskriptif

dengan metode fenomenologi. Data diperoleh dari hasil wawancara dan observasi.

Hasil dari penelitian ini menunjukkan adanya pola konsumsi pada perempuan

muslim urban pengguna kosmetik halal yang kemudian dibagi kedalam emapt

kelompok, yaitu unconsious, value oriented, religious unconsius, dan religious value

oriented. 

This research set out to examine the correlation between the construction of halal in meaning and the motives behind cosmetics purchases by female urban Muslims residing in Surabaya city. The foundation of this research is due to the fact that halal lifestyle phenomenon is growing rapidly among urban Muslims these days. A qualitative-descriptive approach is used for this research, followed by using phenomenology as the method. The data collection is gathered from interviews as well as observations. Results showed the pattern of consumption in female urban Muslims as halal cosmetic users which are divided into four categories, namely Unconscious, Value Oriented, Religious Oriented, and Religious Value Oriented.