Tingkat Konsumsi Pengguna E-Wallet di Kalangan Siswa SMA Surabaya (Studi Deskriptif Komparatif SMA Khadijah dan SMA Kemala Bhayangkari 1 Surabaya)

Consumption Levels of E-Wallet Users Among Surabaya High School Students (Comparative Descriptive Study of Khadijah High School and Kemala Bhayangkari 1 High School Surabaya)

Penelitian ini mencermati tingkat konsumsi pengguna e-wallet di kalangan siswa SMA di Surabaya. Lokasi penelitian ini berada di SMA Khadijah Surabaya dan SMA Kemala Bhayangkari 1 Surabaya. Penelitian ini menggunakan metode kuantitatif deskriptif yang merupakanpenelitian dimana peneliti ingin menggambarkan suatu fenomena tertentu secara umum yang dalam hal ini adalah tingkat konsumsi pengguna e-wallet di kalangan siswa SMA di Surabaya. Subjek dari penelitian ini adalah siswa SMA Khadijah dan SMA Kemala Bhayangkari 1 Surabaya yang berjumlah 114 orang. Pengumpulan data dilakukan dengan menyebarkan angket kepada siswa SMA Khadijah Surabaya dan SMA Kemala Bhayangkari 1 Surabaya. Setelah mendapatkan data akan diolah menggunakan uji chi square. Penelitian ini menggunakan konsep konsumsi Throstein Veblen. Hasil dari penelitian ini menunjukkan bahwa terdapat beberapa aspek yang menunjukkan perbedaan atau hubungan tingkat konsumsi antara siswa SMA Khadijah Surabaya dan SMA Kemala Bhayangkari 1 Surabaya diantaranya kepemiliki smartphone, harga paket internet, serta penikmat makanan dan minuman kekinian. Perbedaan tersebut juga menunjukkan bahwa SMA Khadijah Surabaya memiliki tingkat konsumsi yang tinggi dibandingkan dengan siswa SMA Kemala Bhayangkari 1 Surabaya. Dapat disimpulkan bahwa konsep konsumsi oleh Thorstein Veblen masih relevan dengan penelitian ini. Penelitian ini menunjukkan bahwa tingkat konsumsi tinggi yang dilakukan oleh siswa SMA Khadijah Surabaya menunjukkan bahwa mereka melakukan konsumsi mencolok. Sebaliknya tingkat konsumsi siswa SMA Kemala Bhayangkari 1 Surabaya tergolong menengah dan menunjukkan bahwa mereka tidak melakukan konsumsi mencolok.

Kata kunci : Tingkat konsumsi, Leisure Class, konsumsi mencolok

This study looked at the level of consumption of e-wallet users among high school students in Surabaya. The location of this study was in SMA Khadijah Surabaya and SMA Kemala Bhayangkari 1 Surabaya. This study uses descriptive quantitative method which is a research in which researchers want to describe a certain phenomenon in general which in this case is the level of consumption of e-wallet users among high school students in Surabaya. The subjects of this study were high school students Khadijah and high school students Kemala Bhayangkari 1 Surabaya which amounted to 114 people. Data collection was done by distributing questionnaires to students of Khadijah High School Surabaya and Kemala Bhayangkari 1 High School Surabaya. After getting the data will be processed using chi square test. This study uses the concept of consumption of Thorstein Veblen. The results of this study showed that there are several aspects that show the difference or relationship between the level of consumption of High School students Khadijah Surabaya and Kemala Bhayangkari 1 High School Surabaya including ownership of smartphones, internet package prices, and connoisseurs of food and beverages. The difference also shows that Khadijah High School Surabaya has a high level of consumption compared to high school students Kemala Bhayangkari 1 Surabaya. It can be concluded that the concept of consumption by Thorstein Veblen is still relevant to this study. This study shows that the high consumption level conducted by High School students Khadijah Surabaya shows that they do conspicuous consumption. Conversely, the consumption level of  Kemala Bhayangkari 1 Surabaya high school students is relatively medium and shows that they do not do conspicuous consumption.

Keywords: consumption level, Leisure class, conspicuous consumption