PENGARUH ENJOYMENT DAN TRUST TERHADAP PENGGUNAAN ARTIFICIAL INTELLIGENCE-BASED VOICE ASSISTANT PADA SISWA KEJURUAN MENGGUNAKAN TECHNOLOGY ACCEPTANCE MODEL (TAM)

THE INFLUENCE OF ENJOYMENT AND TRUST ON THE USE OF VOICE ASSISTANT-BASED ARTIFICIAL INTELLIGENCE IN VOCATIONAL STUDENTS USING THE TECHNOLOGY ACCEPTANCE MODEL (TAM)

Penelitian ini bertujuan menganalisis penerimaan atau penolakan siswa kejuruan terhadap voice assistant dan mengindentifikasi faktor yang mempengaruhi niat siswa kejuruan dalam menggunakan voice assistant. Penelitian dilakukan pada siswa Jurusan Manajemen Perkantoran dan Layanan Bisnis SMK Negeri 2 Buduran dengan jumlah sampel 140 dari jumlah populasi 219 siswa yang ditentukan menggunakan tabel krejcie dengan taraf signifikan 0,05. Teknik analisis data yang digunakan dalam penelitian ini yaitu Structural Equation Modeling-Generalized Structured Component Analysis (SEM-GSCA) dengan menggunakan aplikasi GSCA pro. Hasil penelitian ini menunjukkan bahwa enjoyment memiliki pengaruh positif signifikan terhadap perceived usefulness dan perceived ease of use voice assistant pada siswa kejuruan. Trust berpengaruh positif signifikan terhadap perceived usefulness dan perceived ease of use voice assistant pada siswa kejuruan. Perceived usefulness dan perceived ease of use berpengaruh positif signifikan terhadap behavioral intentions voice assistant pada siswa kejuruan. Behavioral intentions berpengaruh positif terhadap actual use voice assistant pada siswa kejuruan. Penelitian ini dapat menjadi referensi bagi penelitian selanjutnya dalam mengkaji topik mengenai artificial intelligence khususnya voice assistant dan memberi gambaran pengalaman siswa kejuruan dalam memanfaatkan voice assistant di aspek pembelajaran. Selain itu juga menegaskan bahwa variabel perceived ease of use dan perceived usefulness sangat mempengaruhi niat serta penggunaan sebenarnya siswa kejuruan dalam menggunakan voice assistant.

Kata kunci : TAM, Artificial Intelligence, Voice Assistant, Enjoyment, Trust, Siswa Kejuruan

This study aims to analyze vocational students' acceptance or rejection of voice assistants and identify factors that influence vocational students' intention to use voice assistants. The research was conducted on students of the Office Management and Business Services Department of SMK Negeri 2 Buduran with a sample size of 140 from a population of 219 students determined using the Krejcie table with a significant level of 0.05. The data analysis technique used in this research is Structural Equation Modeling-Generalized Structured Component Analysis (SEM-GSCA) using the GSCA pro application. The results of this study indicate that enjoyment has a significant positive effect on the perceived usefulness and perceived ease of use of voice assistants in vocational students. Trust has a significant positive effect on the perceived usefulness and perceived ease of use of voice assistants on vocational students. Perceived usefulness and perceived ease of use have a significant positive effect on the behavioral intentions of voice assistants in vocational students. Behavioral intentions have a significant positive effect on the actual use of voice assistants in vocational students. This research can be a reference for further research in studying topics regarding artificial intelligence, especially voice assistants, and provide an overview of vocational students' experiences in utilizing voice assistants in the learning aspect. It also confirms that the variables of perceived ease of use and perceived usefulness greatly influence the intention and actual use of vocational students in using voice assistants.

Keyword : TAM, Artificial Intelligence, Voice Assistant, Enjoyment, Trust, Vocational Student