Pengembangan Model Pemasaran Jasa pendidikan Era Revolusi Industri 4.0 di Sekolah Dasar Islam Sidoarjo
Development of Educational Marketing Model for Industrial Revolution Era 4.0 in Sidoarjo Islamic Primary School
ABSTRAK
Jasin, Muammal. 2020. Pengembangan Model Pemasaran Jasa Pendidikan Era Revolusi Industri 4.0 di Sekolah Dasar Islam Sidoarjo. Tesis, Program Studi Manajemen Pendidikan, Program Pascasarjana Universitas Negeri Surabaya. Pembimbing: (1) Dr.Umi Anugerah Izzati, M.Psi, Psikolog., dan (II) Dr. Erny Roesminingsih,M.Psi.
Kata Kunci: Model, Pemasaran, Jasa Pendidikan dan revolusi Industri 4.0
Penelitian ini bertujuan (1) mengetahui kelayakan model pemasaran jasa pendidikan era revolusi industri 4.0, (2) mengetahui efektifitas model pemasaran jasa pendidikan era revolusi industri 4.0, (3) mengetahui kelayakan buku panduan model pemasaran jasa pendidikan era revolusi industri 4.0 di Sekolah Dasar Islam, (4) mengeatahui efektifitas buku panduan model pemasaran jasa pendidikan era revolusi industri 4.0 di Sekolah Dasar Islam.
Penelitian yang menggunakan pendekatan pengembangan atau research and development (R and D) ini, mengembangkan model pemasaran jasa pendidikan era revolusi industri 4.0 dengan produk buku panduan pemasaran. Produk yang dikembangkan diujicobakan di enam Sekolah Dasar Islam Sidoarjo, untuk mengetahui aspek kelayakan, aspek ketepatan dan aspek kegunaan.
Hasil penelitian menunjukkan bahwa model dan buku panduan pemasaran jasa pendidikan era revolusi industri 4.0 memenuhi aspek kelayakan, ketepatan dan kegunaan.
Kesimpulan dari penelitian ini adalah: (1) Model pemasaran jasa pendidikan era revolusi industri 4.0 sangat layak untuk dipakai dalam pemasaran jasa pendidikan di Sekolah Dasar Islam, (2) Model pemasaran jasa pendidikan era revolusi industri 4.0 sangat efektif bagi sekolah dalam menyiapkan program pemasaran sekolah yang sesuai dengan tuntutan revolusi indutri 4.0, (3) Buku panduan pemasaran jasa pendidikan era evolusi industri 4.0 sangat layak untuk digunakan sebagai panduan dan referensi sekolah dalam pelaksanaan kegiatan pemasaran pendidikan, (4) Buku panduan pemasaran jasa pendidikan era evolusi industri 4.0 juga sangat efektif sebagai panduan dalam merancang program pemasaran sekolah yang efektif sesuai dengan tuntutan era revolusi industri 4.0.
ABSTRACT
Jasin, Muammal. 2020. Development of Educational Marketing Model of the Industrial Revolution Era 4.0 at Sidoarjo Islamic Primary School. Thesis, Educational Management Study Program, Postgraduate Program, Surabaya State University. Supervisor: (1) Dr.Umi Anugerah Izzati, M.Psi, Psychologist, and (II) Dr. Erny Roesminingsih, M.Psi.
Keywords: Model, Marketing, Educational and Industrial revolution 4.0
This study aims (1) to determine the feasibility of an educational marketing model of the industrial revolution 4.0, (2) to know the effectiveness of the educational marketing model of the industrial revolution 4.0, (3) to know the feasibility of a guidebook on the educational model of the industrial revolution era 4.0 in Islamic Elementary Schools , (4) know the effectiveness of the guide book marketing model of educational in the industrial revolution era 4.0 in Islamic Elementary Schools.
Research that uses a development approach or research and development (R and D), develops a marketing model of educational services in the industrial revolution era 4.0 with a marketing guide product. The developed product was tested on six Sidoarjo Islamic Elementary Schools, to determine aspects of eligibility, accuracy and usability aspects.
The results showed that the model and guidebook for marketing education services in the industrial revolution era 4.0 met the aspects of eligibility, accuracy and usability.
The conclusions of this study are: (1) The marketing model of educational in the industrial revolution era 4.0 is very feasible to be used in marketing education in Islamic Primary Schools, (2) The marketing model of educational in the industrial revolution era 4.0 is very effective for schools in preparing school marketing programs in accordance with the demands of the industrial revolution 4.0, (3) Handbook of educational marketing in the era of industrial evolution 4.0 is very feasible to be used as a guide and reference for schools in carrying out educational marketing activities, (4) Handbook of educational marketing in the era of industrial evolution 4.0 is also very effective as a guide in designing effective school marketing programs in accordance with the demands of the industrial revolution era 4.0.