RANCANG BANGUN SISTEM E-COMMERCE “BEMMATRONIKA” UNTUK MENINGKATKAN MANAJEMEN PENGELOLAAN PRODUK-PRODUK DAN REKOMENDASI PENJUALAN CV BEMMA SURABAYA

Design and Development of the “BEMMATRONIKA” E-Commerce System to Improve Product Management and Sales Recommendation at CV BEMMA Surabaya

Perkembangan teknologi informasi dan komunikasi di era digital telah mendorong transformasi di berbagai sektor, termasuk perdagangan. Salah satu tantangan utama yang dihadapi pelaku usaha kecil dan menengah (UKM) adalah adaptasi terhadap sistem digital, khususnya dalam pengelolaan operasional dan pelayanan pelanggan. CV BEMMA Surabaya, perusahaan yang bergerak di bidang perdagangan barang elektronik, masih menggunakan sistem manual dalam pengelolaan stok, transaksi, dan analisis data pelanggan, sehingga menimbulkan berbagai kendala dalam efisiensi operasional dan kualitas layanan. Sebagai solusi, dikembangkanlah BEMMATRONIKA, sebuah platform e-commerce yang dirancang untuk mendukung proses transaksi daring serta meningkatkan kualitas pelayanan melalui fitur-fitur digital. Salah satu fitur utama dalam sistem ini adalah penerapan metode User-Based Collaborative Filtering sebagai sistem rekomendasi produk, yang dapat memberikan saran produk sesuai preferensi pengguna. Penerapan sistem ini diharapkan mampu meningkatkan efisiensi internal perusahaan, memperluas jangkauan pasar, serta meningkatkan kepuasan dan loyalitas pelanggan. Pengembangan BEMMATRONIKA diharapkan tidak hanya memberikan dampak positif bagi CV BEMMA Surabaya, tetapi juga menjadi kontribusi nyata dalam pengembangan e-commerce berbasis teknologi rekomendasi di sektor UKM lokal Indonesia.

Kata kunci: E-commerce, UMKM, Sistem Rekomendasi, Collaborative Filtering, Transformasi Digital, Manajemen Produk, CV BEMMA Surabaya

The development of information and communication technology in the digital era has driven transformation across various sectors, including commerce. One of the main challenges faced by small and medium enterprises (SMEs) is adapting to digital systems, particularly in operational management and customer service. CV BEMMA Surabaya, a company engaged in the trade of electronic goods, still relies on manual systems for inventory management, transaction processing, and customer data analysis, which results in various inefficiencies in operational performance and service quality. As a solution, BEMMATRONIKA was developed as an e-commerce platform designed to support online transaction processes and enhance service quality through digital features. One of the core features of this system is the implementation of the User-Based Collaborative Filtering method as a product recommendation system, which is capable of providing product suggestions based on user preferences. The application of this system is expected to improve internal operational efficiency, expand market reach, and increase customer satisfaction and loyalty. The development of BEMMATRONIKA is expected not only to have a positive impact on CV BEMMA Surabaya but also to serve as a tangible contribution to the advancement of recommendation-based e-commerce technologies in the local SME sector in Indonesia.

Keywords: E-commerce, SMEs, Recommendation System, Collaborative Filtering, Digital Transformation, Product Management, CV BEMMA Surabaya