Pengaruh Entrepreneurial Education dan Entrepreneurial Mindset Terhadap Entrepreneurial Interest Pada Mahasiswa yang Dimediasi Oleh Social Media

Seiring dengan bertambahnya jumlah penduduk akan menimbulkan permasalahan baru di Indonesia. Fenomena tersebut menyebabkan banyaknya lulusan sarjana yang menjadi pengangguran. Salah satu cara mengatasi pengangguran dan meningkatkan perekonomian Indonesia adalah meningkatkan entrepreneurial interest. Penelitian ini bertujuan untuk mengetahui pengaruh entrepreneurial education dan entrepreneurial mindset terhadap entrepreneurial interest pada mahasiswa yang dimediasi oleh social media. Penelitian ini menggunakan metode kuantitatif dengan Teknik purposive sampling. Populasi pada penelitian ini yaitu mahasiswa Universitas Negeri Surabaya Fakultas Ekonomika dan Bisnis Program Studi Pendidikan Ekonomi, Pendidikan Akuntansi, Pendidikan Administrasi Perkantoran dan Pendidikan Bisnis dengan sampel penelitian sebanyak 232 responden. Teknik analisis data menggunakan Structural Equation Modelling Partial Least Squares (SEM-PLS) dengan alat Smart-PLS4. Model pengujian pada penelitian ini meliputi uji outer model, inner model dan pengujian hipotesis. Hasil penelitian menunjukkan bahwa : (1) entrepreneurial education berpengaruh secara positif dan signifikan terhadap entrepreneurial interest, (2) entrepreneurial education berpengaruh secara positif dan signifikan terhadap social media, (3) entrepreneurial mindset berpengaruh secara positif dan signifikan terhadap entrepreneurial interest, (4) entrepreneurial mindset berpengaruh secara positif dan signifikan terhadap social media, (5) Social Media berpengaruh secara tidak signifikan dalam memediasi variabel Entrepreneurial Education terhadap variabel Entrepreneurial Interest sehingga hipotesis kelima ditolak, (6) Social Media berpengaruh secara signifikan dalam memediasi variabel Entrepreneurial Mindset terhadap variabel Entrepreneurial Interest sehingga hipotesis keenam diterima.  

As the population increases, it will create new problems in Indonesia. This phenomenon has caused many graduates to become unemployed. One way to address unemployment and boost Indonesia's economy is by increasing entrepreneurial interest. This research aims to determine the influence of entrepreneurial education and entrepreneurial mindset on entrepreneurial interest among students, mediated by social media. This research uses a quantitative method with purposive sampling technique. The population in this study consists of students from the Faculty of Economics and Business at Surabaya State University, specifically from the Study Programs of Economic Education, Accounting Education, Office Administration Education, and Business Education, with a research sample of 232 respondents. Data analysis techniques using Partial Least Squares Structural Equation Modeling (PLS-SEM) with the Smart-PLS4 tool. The testing model in this study includes outer model testing, inner model testing, and hypothesis testing. The research results indicate that: (1) entrepreneurial education has a positive and significant effect on entrepreneurial interest, (2) entrepreneurial education has a positive and significant effect on social media, (3) entrepreneurial mindset has a positive and significant effect on entrepreneurial interest, (4) entrepreneurial mindset has a positive and significant effect on social media, (5) Social Media has an insignificant effect in mediating the variable of Entrepreneurial Education towards the variable of Entrepreneurial Interest, thus the fifth hypothesis is rejected. (6) Social Media has a significant effect in mediating the variable of Entrepreneurial Mindset towards the variable of Entrepreneurial Interest, thus the sixth hypothesis is accepted.