IMPLEMENTASI UNSUR MANAJEMEN 4M PADA PELAYANAN JASA RIAS PENGANTIN DI FAUZIAH FATMA MAKE UP ARTIST DAN WEDDING SERVICE

IMPLEMENTATION OF 4M MANAGEMENT ELEMENTS IN BRIDAL MAKEUP SERVICES AT FAUZIAH FATMA MAKE UP ARTIST AND WEDDING SERVICE

Fauziah Fatma Make Up Artist dan Wedding Service merupakan salah satu management yang melayani jasa rias pengantin sekaligus beraneka ragam kebutuhan pernikahan. Penelitian ini bertujuan untuk menguraikan dan mengidentifikasi penerapan unsur manajemen meliputi man, money, methods, dan materials serta mendiskripsikan faktor pendukung dan pengambat penerapan unsur manajemen pada Fauziah Fatma Makeup Artist dan Wedding Service. Jenis penelitian ini adalah deskriptif kualitatif. Teknik pengumpulan datadalam penelitian ini menggunakan empat tahap yaitu pengumpulan data, reduksi data, penyajian data dan penarikan kesimpulan.  Informan penelitian ini adalah pemilik, karyawan dan konsumen. Hasil penelitian ini diketahui (1) Man, Fauziah Fatma Make Up Artist dan Wedding Service memiliki tenaga kerja sebanyak 7 orang yaitu MUA sebanyak 1 orang, asisten MUA sebanyak 1 orang, bidang pemasaran sebanyak 2 orang, MUA partner atau karyawan freelance sebanyak 3 orang dan vendor. (2) Money, pengelolaan keuangan diatur oleh pemilik usaha, harga paket yang ditawarkan disesuaikan dengan keinginan dan kebutuhan klien. (3) Materials, meliputi kosmetik yang digunakan sudah memiliki ijin edar dan BPOM, busana yang digunakan merupakan koleksi dari Fauziah Fatma Wardrobe. (4) Methode, cara yang dilakukan demi ketercapaian suatu tujuan yaitu melalui tahap penentuan harga, rapat dan fitting baju pengantin, rapat bersama vendor, survei lokasi pernikahan, pengemasan kebutuhan pengantin, prosesi akad, prosesi temu manten, dan resepsi yang ditangani oleh Fauziah Fatma Make Up Artist dan Wedding Service dan tim. Faktor pendukung yang ada di Fauziah Fatma Make Up Artist dan Wedding Service, brand Fauziah Fatma MUA sudah di kenal di kalangan masyarakat Karisidenan Kediri, Lokasi Gallery Fauziah Fatma MUA termasuk strategis yaitu di pusat kota, Koleksi busana dan aksesoris di Fauziah Fatma MUA sudah lengkap, Hasil Flawless yang tidak merubah jati diri pengantin, Harga relatif dengan hasil, fasilitas, dan pelayanan yang memuaskan, Menjalin Kerjasama yang baik dengan setiap vendor. Faktor penghambat Fauziah Fatma Make Up Artist dan Wedding Service hanya memiliki 4 pegawai tetap yang dimana menangani sebagai admin marketing dan juga sebagai asisten MUA partner dan sisanya sebagai tim packing busana Fauziah Fatma Wardrob, Fauziah Fatma Make Up and Wedding Service hanya menerima 1 klien dalam waktu yang sama atau dalam satu hari, dan jatah libur hanya sekali dalam seminggu.

Fauziah Fatma Make Up Artist and Wedding Service is one management are engaged in services that serve bridal well as a wide variety of wedding needs. The purpose of this study is to describe the application of management elements including man, mone, methods, materials and to describe the supporting and hindering factors for the application of management elements to Fauziah Fatma Makeup Artist and Wedding Service. This type of research is descriptive qualitative. Data collection techniques through four stages, namely data collection, data reduction, data presentation and drawing conclusions. Informants in this study were owners, employees and consumers. The results of this study are (1) Man, has a workforce of 7 people, namely 1 makeup artist, 1 makeup assistant, 2 marketing people, 3 MUA partners or freelance employees and vendors. (2) Money, financial management is regulated by the business owner, the price of the package offered is adjusted to the wishes and needs of the client. (3) Materials, including cosmetics used already have a distribution permit and BPOM, the clothing used is a collection of Fauziah Fatma Wardrobe. (4) Method, the method used to achieve the goal is through the stages of determining prices, wedding dress fittings and meetings, meetings with vendors, site surveys, packaging of goods, contract processions, manten meeting processions, and receptions which are handled by Fauziah Fatma Make Up Artist and Wedding Service and team. The supporting factors in Fauziah Fatma Make Up Artist and Wedding Service, the Fauziah Fatma MUA brand is well known among the people of the Kediri district, the location of the Gallery is Fauziah Fatma MUAstrategic, namely in the city center, the collection of clothing and accessories at Fauziah Fatma MUA is complete, Flawless results that do not change the identity of the bride and groom, Relative prices with satisfactory results, facilities, and services, Establishing good cooperation with each vendor. The only inhibiting factor for Fauziah Fatma Make Up Artist and Wedding Service is has 4 permanent employees who handle as admin marketing and also as assistant to MUA partner and the rest asteam. packing fashionFauziah Fatma Wardrob, Fauziah Fatma Make Up and Wedding Service only accepts 1 client at the same time or in one day, and the holiday is only once a week.