The purpose of this study is how the process of regional branding in tourist villages and the application of city branding in the village of Tridadi, Sleman, Yogyakarta Kampung Flory. This research uses a descriptive qualitative approach. Data collection techniques by observation, interview, and documentation. The results of this study indicate that the implementation of the city branding in Flory Village is in accordance with the concept of regional branding developed by Kavaratzis. The first is vision and strategy this is known from the results of research conducted, but the Kampung Flory Village Tourism has completed the stages that exist in the theory developed by Kavaratzis from the first idea process that was sparked to be called Kampung Flory.