Perancangan User Interface dan User Experience Aplikasi Medical Tourism Indonesia Berbasis Mobile Menggunakan Metode User Centered Design (UCD) (PT Cipta Wisata Medika)

User Interface and User Experience Design for Mobile-Based Medical Tourism Indonesia Applications Using the User Centered Design (UCD) Method (PT Cipta Wisata Medika)

PT Cipta Wisata Medika masih menggunakan sosial media dan platform, dalam mempromosikan dan mengampanyekan wisata dan industri medis atau yang lebih dikenal Medical Tourism. Seiring dengan berkembangnya teknlogi, Medical Tourism Indonesia membutuhkan pengembangan lebih lanjut mengenai platform yang ada dalam bentuk apps mobile. Aplikasi Medical Tourism Indonesia adalah platform yang menghubungkan industri medis dan ekosistem wisata di Indonesia. Perancangan User Interface dan User Experiencce  menggunakan metode User Centered Design (UCD). Metode UCD berfokus pada pegguna dalam setiap tahapannya. Keunggulan menggunakan metode UCD aplikasi dipermudah dengan sistem yang memuat halaman sesuai kebutuhan pengguna. Berdasarkan hasil wawancara tujuan dan keinginan pengguna pada aplikasi tersebut. Hasil perancangan menghasilkan rumusan kebutuhan pengguna yang dijadikan fitur, serta menghasilkan desain dan prototype apps mobile yang kemudian dievaluasi menggunakan metode Sistem Usability Scale (SUS) dan berhasil mendapat skor 80,125 dengan rating “Good” yang berarti tampilan aplikasi Medical Tourism Indonesia sudah baik dan telah memenuhi kebutuhan pengguna.

PT Cipta Wisata Medika still uses social media and platforms, in promoting and campaigning for tourism and the medical industry or better known as Medical Tourism. Along with the development of technology, Medical Tourism Indonesia requires further development of existing platforms in the form of mobile apps. The Medical Tourism Indonesia application is a platform that connects the medical industry and the tourism ecosystem in Indonesia. The design of the User Interface and User Experience uses the User Centered Design (UCD) method. The UCD method focuses on the user at every stage. The advantage of using the UCD method is that the application is made easier by a system that loads pages according to user needs. Based on the results of interviews with the user's goals and desires on the application. The results of the design resulted in the formulation of user needs which were used as features, and produced designs and prototypes of mobile apps which were then evaluated using the Usability Scale System (SUS) method and managed to get a score of 80.125 with a rating of "Good" which means that the appearance of the Medical Tourism Indonesia application is good and has met the requirements. user needs.