Pengaruh Herding, Anchoring, Disposition, Personal Income, dan Financial Literacy Dalam Pengambilan Keputusan Investasi Generasi Z di Kota Surabaya

The Influence Of Herding, Anchoring, Disposition, Personal Income, and Financial Literacy In Generation Z Investment Decision Making In Surabaya City

Penelitian ini mengkaji tentang keputusan investasi pada masyarakat generasi Z di Kota Surabaya, serta menganalisis hubungan antara herding, anchoring, disposition, personal income, dan financial literacy. Objek penelitian ini adalah kalangan generasi Z di kota Surabaya dan teknik pengumpulan data menggunakan Teknik purposive sampling. Total responden yang diperoleh adalah 232 dengan menyebarkan kuesioner secara online. Penelitian ini bersifat konklusif kasualitas dan teknik analisis Structural Equation Modeling (SEM) pada software AMOS versi 24. Hasil penelitian ini menunjukkan bahwa herding dan dispotition berpengaruh signifikan positif terhadap keputusan investasi, sedangkan anchoring, personal income, dan financial literacy tidak berpengaruh terhadap keputusan investasi. Kajian ini dapat menjadi referensi yang bermanfaat bagi berbagai pihak, khususnya investor yang sebaiknya selalu bertindak dan bersikap baik dalam hal pengambilan keputusan saat berinvestasi di pasar modal.

This study examines the investment decisions of Generation Z in the city of Surabaya, and analyzes the relationship between herding, anchoring, disposition, personal income, and financial literacy. The object of this research is Generation Z in the city of Surabaya and the data collection technique uses a purposive sampling technique. The total number of respondents obtained was 232 by distributing questionnaires online. This research is conclusive on causality and Structural Equation Modeling (SEM) analysis techniques on AMOS version 24 software. The results of this study indicate that herding and disposition have a significant positive effect on investment decisions, while anchoring, personal income, and financial literacy have no effect on investment decisions. This study can be a useful reference for various parties, especially investors who should always act and behave well in terms of making decisions when investing in the capital market.