Dampak Pembangunan Pasar Baru Hulaan Terhadap Kondisi Sosial Ekonomi Pedagang Di Desa Hulaan Kecamatan Menganti Kabupaten Gresik

The Impact of Hulaan New Market Development on the Social Economic Conditions of Traders In Hulaan Village Menganti Subdistrict Gresik Regency

• ABSTRAk

Pasar tradisional telah menjadi penggerak roda perekonomian dari sektor perdagangan. Pembangunan pasar diharapkan mampu meningkatkan kesejahteraan pedagang dan masyarakat secara umum. Tujuan  penelitian ini adalah mengetahui pengaruh pembangunan  pasar Hulaan Kecamatan Menganti Kabupaten Gresik terhadap kondisi sosial ekonomi pedagang yang sebelumnya berdagang di pinggir jalan Hulaan.

Metode yang digunakan adalah pendekatan kuantitatif deskriptif, dengan pengambilan data melalui observasi, kuesioner dan dokumentasi. Total sampling sebanyak 32 responden dilakukan pada penelitian ini. Pengujian instrumen dan analisa data dilakukan melaui perangkat lunak SPSS dan pengolah data MS Excel. Kaidah  statistik dilakukan untuk mengetahu seberapa kuat variabel X yaitu keberadaan pasar berpengaruh pada variabel Y kondisi sosial ekeonomi pedagang. Selain itu juga dihitung jumlah pedagang  yang mengalami kenaikan atau penurunan pendapatan serta penyebabnya menurut para pedagang.

Hasil penelitian menghasilkan data dan informasi bahwa keberadaan pasar cukup berpengaruh terhadap kondisi sosial ekonomi pedagang dengan nilai korelasi sebesar 0,493. Sementara ini terungkap juga sebanyak 65% pedagang mengalami kenaikan pendapatan, sementara 16%mengalami stagnan tidak meningkat juga tidak menurun, dan 19% pedagang mengalami penurunan pendapatan dibandingkan berjualan di pinggir jalan.

Kata Kunci : Pasar Tradisional, kondisi sosial ekonomi, pedagang tradisional

ABSTRACT

Traditional markets have become the driving force of the economy from the trade sector. Market development is expected to improve the welfare of traders and the community in general. The purpose of this study was to determine the effect of the construction of the Hulaan market in Menganti Subdistrict, Gresik Regency on the socio-economic conditions of traders who previously traded on the side of the Hulaan road.

The method used is a descriptive quantitative approach, with data collection through observation, questionnaires and documentation. Total sampling of 32 respondents was carried out in this study. Instrument testing and data analysis were carried out through SPSS software and MS Excel data processor. Statistical rules are carried out to find out how strong variable X, namely the existence of the market, affects variable Y, the socio-economic conditions of traders. In addition, the number of traders who experienced an increase or decrease in income and the causes according to the traders was also calculated.

The results of the study produced data and information that the existence of the market is quite influential on the socio-economic conditions of traders with a correlation value of 0.493. Meanwhile, it was also revealed that 65% of traders experienced an increase in income, while 16% experienced stagnation neither increasing nor decreasing, and 19% of traders experienced a decrease in income compared to selling on the side of the road.

Keywords: Traditional Market, socio-economic conditions, traditional traders