PENGEMBANGAN MEDIA PEMBELAJARAN QR CARD PADA MATERI ATRIBUT PRODUK MATA PELAJARAN PENATAAN BARANG DAGANG SISWA KELAS XI PEMASARAN DI SMK NEGERI 4 SURABAYA

DEVELOPMENT OF QR CARD LEARNING MEDIA ON THE ATTRIBUTES OF STUDENTS TRADE ITEMS FOR MARKETING CLASS XI STUDENTS IN SMK NEGERI 4 SURABAYA

Tujuan penelitian ini ialah dalam rangka mengembangkan media pembelajaran QR Card pada materi atribut produk pada Kelas XI BDP 3 SMK Negeri 4 Surabaya. Penelitian ini memanfaatkan model 4D yaitu define,  design, develop  dan disseminate. Tetapi tahap disseminate tidak dilaksanakan dikarenakan keterbatasan waktu juga biaya sehingga tidak memungkinkan melakukan tahap disseminate. Penilaian kelayakan media dilakukan oleh ahli materi, ahli media, dan subjek pada penelitian ini adalah siswa kelas XI BDP 3 SMK Negeri 4 Surabaya. Persentase hasil validasi atas para ahli diperoleh dari perhitungan skor menurut skala Likert, untuk perhitungan skor respon siswa yaitu dipergunakan skala Guttman. Pada hasil penelitian dan pembahasan media QR card  yang diperoleh  kelayakan validasi materi, 86%, kelayakan validasi media diperoleh kelayakan 81%, dan respon siswa mendapatkan kelayakan 92%. Dengan demikian media QR card layak untuk digunakan dalam pembelajaran sebagai media alternatif dalam kegiatan pembelajaran atas materi atribut produk kelas XI di Sekolah Menengah Kejuruan.

The purpose of this study was to develop a QR Card Learning Media on product attribute material in the class XI BDP 3 SMK Negeri 4 Surabaya. This study uses the 4D model, which is define, design, develop and disseminate. However, the disseminate stage was not carried out due to time and cost limitations so it was not possible to carry out the disseminate stage. The assessment of the feasibility of the media carried out by material experts, media experts, and subjects in this study were students of class XI BDP 3 of SMK Negeri 4 Surabaya. The percentage of validation results from experts was obtained from the calculation of scores according to the Likert scale, for calculating student response scores using the scale Guttman. On the results of research and discussion of QR card media that obtained material validation, 86%, media validation obtained 81% eligibility, and student responses received 92% eligibility. Thus the QR card media is feasible to be used in learning as an alternative media in activities of learning on the material attributes of class XI products in Vocational High Schools.