KESADARAN HUKUM PELAKU USAHA COFFEE SHOP DI SURABAYA TERKAIT KEWAJIBAN KEPEMILIKAN TANDA DAFTAR USAHA PARIWISATA

LEGAL AWARENESS OF COFFEE SHOP BUSINESS ENTERPRISES IN SURABAYA RELATED TO OWNERSHIP OBLIGATIONS TOURISM BUSINESS REGISTRATION

Usaha coffee shop termasuk jenis usaha pariwisata menurut Undang-Undang Nomor 10 Tahun 2009 tentang Kepariwisataan, yang wajib memiliki Tanda Daftar Usaha Pariwisata. Penelitian ini bertujuan untuk menganalisis kesadaran hukum pelaku usaha coffee shop terkait kewajiban kepemilikan Tanda Daftar Usaha Pariwisata sekaligus menganalisis upaya yang dapat dilakukan untuk meningkatkan kesadaran hukum pelaku usaha coffee shop di Surabaya terkait kepemilikan Tanda Daftar Usaha Pariwisata. Penulisan ini termasuk dalam penulisan hukum empiris dengan teknik pengumpulan data melalui wawancara dan observasi. Teknik analisis data yang digunakan dalam penelitian ini adalah deskriptif analitis. Lokasi penelitian berada di Surabaya dengan 5 (lima) coffee shop, yakni Asmaraloka Coffee, Tarantula Barak Coffee, Kopi Galangan, Kae Kopi, Risalah Kopi. Hasil dari penelitian kesadaran hukum pelaku usaha coffee shop terkait kepemilikan Tanda Daftar Usaha Pariwisata menunjukkan nilai yang rendah. Beberapa upaya meningkatkan kesadaran hukum pelaku usaha coffee shop yaitu tindakan, penyuluhan hukum, kampanye dan pameran.

Kata Kunci : Pelaku Usaha, Tanda Daftar Usaha Pariwisata, Kesadaran Hukum

Coffee shop business is a type of tourism business according to Law Number 10 of 2009 concerning Tourism, which must have a Tourism Business Registration Certificate. This study aims to analyze the legal awareness of coffee shop business actors regarding the obligation to own a Tourism Business Registration Certificate as well as analyze the efforts that can be made to increase the legal awareness of coffee shop business actors in Surabaya regarding the ownership of a Tourism Business Registration Certificate. This writing is included in the writing of empirical law with data collection techniques through interviews and observation. The data analysis technique used in this research is analytical descriptive. The research location is in Surabaya with 5 (five) coffee shops, namely Asmaraloka Coffee, Tarantula Barak Coffee, Galangan Coffee, Kae Kopi, Risalah Coffee. The results of research on the legal awareness of coffee shop business actors regarding the ownership of a Tourism Business Registration Certificate show a low value. Some efforts to increase legal awareness of coffee shop business actors are actions, legal counselling, campaigns and exhibitions.

Keywords: Business Actor, Tourism Business Registration Certificate, Legal Awareness