POTENTIAL AND DEVELOPMENT STRATEGY OF PUTHUK KREWENG TOURISM OBJECT AS A TOURISM VILLAGE IN MOJODELIK VILLAGE, GAYAM SUB-DISTRICT, BOJONEGORO DISTRICT
Puthuk Kreweng merupakan wisata yang berlokasi di Desa Mojodelik Kecamatan Gayam. Sejak dibuka pada 2021 lalu, terdapat berbagai atraksi yang ditawarkan agar menarik wisatawan untuk berkunjung. Dalam usahanya mendatangkan wisatawan sebanyak-banyaknya belum sesuai dengan yang diharapkan sehingga diperlukan analisis potensi wisata serta strategi pengembangan yang sesuai untuk modal pengembangannya. Tujuan penelitian ini untuk mengetahui tingkat potensi wisata serta strategi pengembangan wisata berdasarkan analisis SWOT.
Penelitian dilakukan di wisata Puthuk Kreweng Desa Mojodelik. Jenis penelitian ini yaitu deskriptif kuantitatif. Populasi dalam penelitian ini adalah wisatawan Puthuk Kreweng, masyarakat Desa Mojodelik, dan pengelola. Sampel yang digunakan yaitu 100 wisatawan dan 100 Masyarakat desa Mojodelik yang dipilih menggunakan teknik accidental sampling. Pengumpulan data dilakukan dengan cara kuesioner, wawancara, observasi, dan dokumentasi. Analisis data potensi wisata menggunakan skala likert, analisis pengembangan wisata menggunakan SWOT.
Hasil penelitian menunjukkan bahwa tingkat potensi Puthuk Kreweng sebagai desa wisata besar dengan nilai total 16. Berdasarkan analisis SWOT menunjukkan wisata Puthuk Kreweng terletak pada kuadran 1 yang berarti kuat dan berpeluang besar. Strategi yang direkomendasikan yaitu agresif, artinya wisata Puthuk Kreweng berada dalam kondisi yang mantap sehingga sangat dimungkinkan terus melaksanakan pengembangan, memperbesar pertumbuhan serta meraih keuntungan secara maksimal dengan cara menambah spot foto, mengadakan event secara rutin dengan memanfaatkan arena sirkuit motor trail, dan merawat amenitas di wisata Puthuk Kreweng.
Kata Kunci: Objek Wisata, Potensi, Desa Wisata, SWOT
Puthuk Kreweng is a tour located in Mojodelik Village, Gayam District. Since opening in 2021, various attractions have been offered to attract tourists to visit. In an effort to bring in as many tourists as possible, it is not as expected, so an analysis of tourism potential and development strategies that are appropriate for its development capital are needed. The purpose of this study is to determine the level of tourism potential and tourism development strategy based on SWOT analysis.
The research was conducted at the Puthuk Kreweng tourism in Mojodelik Village. This type of research is descriptive quantitative. The population in this study were tourists from Puthuk Kreweng, the people of Mojodelik Village, and managers. The sample used was 100 tourists and 100 Mojodelik villagers who were selected using the techniqueaccidental sampling. Data collection was carried out by means of questionnaires, interviews, observation, and documentation. Analysis of tourism potential data using a Likert scale, analysis of tourism development using SWOT.
The results showed that the potential level of Puthuk Kreweng as a large tourism village with a total value of 16. Based on the SWOT analysis, Puthuk Kreweng tourism is in quadrant 1which means strong and great opportunity. The recommended strategy is aggressive, meaning that Puthuk Kreweng tourism is in a stable condition so that it is very possible to continue to carry out development, increase growth and achieve maximum profit by adding photo spots, holding regular events by utilizing the trail bike circuit arena, and maintaining amenities in Puthuk Kreweng tourism.
Keywords: Tourism Object, Potential, Tourism Village, SWOT