ANALISIS PERAN HUBUNGAN MASYARAKAT DI SMK PAWIYATAN SURABAYA

ANALYSIS THE ROLE OF PUBLIC RELATIONS AT PAWIYATAN VOCATIONAL HIGH SCHOOL SURABAYA

Tujuan penelitian ini adalah untuk menganalisis peran hubungan masyarakat di SMK Pawiyatan Surabaya. Penelitian ini merupakan penelitian deskriptif dengan pendekatan kualitatif. Teknik pengumpulan data yaitu wawancara dan keabsahan data menggunakan triangulasi sumber. Teknik analisis data menggunakan Model Miles dan Huberman yaitu pengumpulan data, reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa peran humas di SMK Pawiyatan Surabaya lebih berfokus terhadap permasalahan-permasalahan yang terjadi di lingkup internal. Peran humas SMK Pawiyatan Surabaya meliputi 1) peran humas sekolah dalam kegiatan program PKL siswa yang mana berkontribusi mulai dari mencari kerjasama instansi perusahaan sampai pada tahap akhir penyusunan proposal siswa; 2) peran humas sekolah dalam melakukan kerjasama dengan DU/DI membahas masalah sinkronisasi kurikulum dan industri mengajar; 3) peran humas sekolah dalam kegiatan pengurusan beasiswa, humas mencari sumber-sumber organisasi yang mampu memberikan dana beasiswa agar siswa mampu menikmati fasilitas pendidikan layak dengan keringanan tanggungan finansial; 4) komunikasi humas ketika melakukan program sekolah mampu menjalin hubungan baik dengan masyarakat internal maupun eksternal.

The aim of this research is to analyze the role of community relations at Pawiyatan Vocational High School, Surabaya. This research is descriptive research with a qualitative approach. The data collection technique is interviews and data validity using source triangulation. The data analysis technique uses the Miles and Huberman Model, namely data collection, data reduction, data presentation, and drawing conclusions. The results of the research show that the role of public relations at Pawiyatan Vocational High School Surabaya focuses more on problems that occur internally. The role of public relations at Pawiyatan Vocational High School Surabaya includes 1) the role of school public relations in student PKL program activities which contributes from seeking cooperation from company agencies to the final stage of preparing student proposals; 2) the role of school public relations in collaborating with DU/DI to discuss the issue of synchronizing the curriculum and the teaching industry; 3) the role of school public relations in scholarship management activities, public relations seeks organizational sources that are able to provide scholarship funds so that students can enjoy decent educational facilities with reduced financial burdens; 4) public relations communications when carrying out school programs are able to establish good relationships with internal and external communities.