PENGEMBANGAN USER INTERFACE WEBSITE SEBAGAI MEDIA INFORMASI DAN PROMOSI WISATA PANTAI KELAPA KABUPATEN TUBAN
DEVELOPMENT OF WEBSITE USER INTERFACE AS A MEDIA FOR INFORMATION AND PROMOTION OF KELAPA BEACH TOURISM IN TUBAN REGENCY
Penurunan jumlah kunjungan wisatawan di Kabupaten Tuban menunjukkan pentingnya strategi yang lebih efektif dalam memanfaatkan teknologi digital seperti website, khususnya di Pantai Kelapa Tuban yang telah melakukan pengembangan wahana. Optimalisasi desain UI yang komprehensif dan intuitif diperlukan untuk mendukung keberhasilan website dalam meningkatkan pengalaman pengguna. Tujuan penelitian ini adalah untuk menentukan konsep, mendeskripsikan proses, hasil, dan uji coba prototype website Pantai Kelapa. Metode penelitian ini menggunakan Research and Development dengan pendekatan Design Thinking. Pengumpulan data melalui observasi, wawancara, kuesioner, internet, dan dokumentasi, sedangkan analisis data menggunakan matriks SWOT. Proses perancangan menggunakan aplikasi Figma yang selanjutnya dilakukan validasi ahli dan uji coba prototype. Hasil penelitian berupa pengembangan desain UI pada prototype website Pantai Kelapa yang digunakan sebagai media informasi dan promosi wisata. Validasi materi dan media mendapatkan nilai rata-rata 84% dan 96,1%. Pada uji coba terbatas, menggunakan usability testing mencapai nilai rata-rata 90% dengan kategori sangat baik. Evaluasi pada kebutuhan krusial juga dilakukan sesuai masukan para ahli dan pengguna sehingga website efektif digunakan.
The decline in the number of tourist visits in Tuban Regency highlights the importance of more effective strategies in utilizing digital technology such as websites, especially at Pantai Kelapa Tuban, which has developed attractions. Optimization of a comprehensive and intuitive UI design is necessary to support the success of the website in enhancing user experience. The purpose of this research is to determine the concept, describe the process, results, and test the prototype of the Pantai Kelapa website. This research method uses Research and Development with a Design Thinking approach. Data collection through observation, interviews, questionnaires, the internet, and documentation, while data analysis uses the SWOT matrix. The design process uses the Figma application, which is then followed by expert validation and prototype testing. The research results in the development of the UI design on the Pantai Kelapa website prototype, which is used as a media for information and tourism promotion. Validation of the material and media received average scores of 84% and 96.1%, respectively. In a limited trial, using usability testing achieved an average score of 90% with a very good category. Evaluation of critical needs was also conducted based on input from experts and users, ensuring the website is effectively used.