Perancangan Video Profile Umkm Griya Jahit Zhe Zhe Kelurahan Kramat Nganjuk

Video Profile For Griya Jahit Zhe Zhe Of Kramat Nganjuk

Griya Jahit dan Konveksi Zhe Zhe adalah UMKM yang berlokasi di Nganjuk, dimiliki oleh Bapak Musa Arifin. Mereka bergerak dalam produksi sandang dan konveksi sejak 2008. UMKM ini belum pernah menggunakan media promosi sebelumnya. Untuk mengatasi masalah ini, metode SWOT (Strengths, Weaknesses, Opportunities, Threats) dan USP (Unique Selling Proposition) digunakan untuk mencari solusi terbaik. Dengan demikian, solusi yang ditemukan adalah membuat video profil yang akan diunggah di kanal YouTube Kelurahan Kramat, Nganjuk. Dengan adanya video profil ini, Griya Jahit dan Konveksi Zhe Zhe diharapkan dapat menjangkau lebih banyak pelanggan dan meningkatkan daya tarik UMKM mereka.

Griya Jahit and Konveksi Zhe Zhe is a micro, small, and medium enterprise (MSME) located in Nganjuk regency, owned by Mr. Musa Arifin. The MSME has been operating since 2008 and is engaged in garment production and tailoring. So far, they have not utilized any promotional media content. To address the challenges faced by Griya Jahit and Konveksi Zhe Zhe, the SWOT (Strengths, Weaknesses, Opportunities, Threats) and USP (Unique Selling Proposition) methods were employed to find the most suitable solution for their issues. Through the application of these methods, a suitable solution was found: leveraging promotional media in the form of a video profile to be uploaded on the YouTube channel owned by Kelurahan Kramat, Nganjuk. With the introduction of this video profile, it is hoped that Griya Jahit and Konveksi Zhe Zhe can expand their customer reach and enhance the attractiveness of their MSME.