PERAN PENGGUNAAN SMARTWATCH DALAM MENINGKATKAN HEALTH AWARENESS DAN TRUST TERHADAP FUNGSI PENGINGAT AKTIVITAS HARIAN DI KALANGAN GENERASI Z : PENDEKATAN TECHNOLOGY ACCEPTANCE MODEL (TAM)

THE ROLE OF SMARTWATCH USAGE IN ENHANCING HEALTH AWARENESS AND TRUST IN DAILY ACTIVITY REMINDER FUNCTIONS AMONG GENERATION Z: A TECHNOLOGY ACCEPTANCE MODEL (TAM) APPROACH

Perkembangan teknologi wearable seperti smartwatch telah membawa perubahan signifikan dalam cara individu memantau kesehatan dan mengelola aktivitas sehari-hari. Penelitian ini bertujuan untuk menganalisis peran penggunaan smartwatch dalam meningkatkan health awareness dan trust terhadap fungsi pengingat aktivitas harian di kalangan Generasi Z dengan menggunakan pendekatan Technology Acceptance Model (TAM). Penelitian ini menggunakan pendekatan kuantitatif dengan teknik convenience sampling, melibatkan 50 responden dari kalangan Generasi Z yang terdiri atas mahasiswa dan pekerja kantor di Surabaya yang menggunakan smartwatch. Analisis data dilakukan dengan metode Structural Equation Modeling berbasis varian melalui aplikasi GSCA Pro.

Hasil penelitian menunjukkan bahwa health awareness tidak berpengaruh signifikan terhadap perceived usefulness maupun perceived ease of use, sedangkan trust terbukti berpengaruh signifikan terhadap kedua variabel tersebut. Perceived usefulness berpengaruh signifikan terhadap behavioral intention, sedangkan perceived ease of use tidak menunjukkan pengaruh signifikan terhadap niat perilaku penggunaan smartwatch. Pada konteks teknologi perkantoran, temuan ini menunjukkan bahwa smartwatch dapat mendukung produktivitas administrasi modern, seperti pengingat tugas, manajemen waktu, dan menjaga keseimbangan kerja dan kesehatan.. Integrasi penggunaan smartwatch di lingkungan perkantoran dan pendidikan vokasional perlu dipertimbangkan sebagai bagian dari penguatan kompetensi digital bagi tenaga administrasi masa depan.  

The development of wearable technology such as smartwatches has brought significant changes to the way individuals monitor their health and manage daily activities. This study aims to analyze the role of smartwatch usage in enhancing health awareness and trust in daily activity reminder functions among Generation Z using the Technology Acceptance Model (TAM) approach. The research employs a quantitative approach with a convenience sampling technique, involving 50 Generation Z respondents consisting of students and office workers in Surabaya who use smartwatches. Data analysis was conducted using the variant based Structural Equation Modeling method through the GSCA Pro application.

The findings show that health awareness does not significantly affect perceived usefulness or perceived ease of use. However, trust has a significant influence on both variables. Perceived usefulness significantly affects behavioral intention, whereas perceived ease of use does not show a significant effect on the intention to use smartwatches. In the context of office technology, these findings indicate that smartwatches can support modern administrative productivity, such as task reminders, time management, and maintaining work-life balance. The integration of smartwatch usage in office and vocational education environments should be considered as part of strengthening digital competencies for future administrative professionals.