HUBUNGAN KONTROL DIRI DENGAN PERILAKU CELEBRITY WORSHIP PADA PENGGEMAR K-POP DEWASA AWAL
THE RELATIONSHIP BETWEEN SELF CONTROL AND CELEBRITY WORSHIP IN EARLY ADULT K-POP FANS
Penelitian ini bertujuan untuk mengetahui hubungan antara kontrol diri dengan celebrity worship pada penggemar K-pop dewasa awal. Metode pada penelitian ini menggunakan metode kuantitatif non eksperimen dengan tujuan meneliti korelasi antar variabel. Pengambilan sampel menggunakan teknik purposive sampling dengan subjek penelitian 130 responden penggemar K-pop. Teknik pengumpulan data menggunakan skala yang terdiri atas skala kontrol diri dan skala celebrity worship. Data yang diperoleh dianalisis dengan uji korelasi product moment dengan bantuan SPSS 26.0 for windows. Hasil penelitian menunjukkan bahwa terdapat hubungan antara kontrol diri dengan celebrity worship. Hal tersebut dapat dilihat dari taraf signifikansi sebesar 0.003 (p < 0.05) dengan skor koefisien korelasi sebesar 0.255. Jadi, dapat disimpulkan bahwa terdapat hubungan signifikan positif antara kontrol diri dengan celebrity worship pada penggemar K-pop dewasa awal. Maka semakin tinggi kontrol diri yang dilakukan oleh penggemar K-pop, maka semakin tinggi pula perilaku celebrity worship nya, begitupun sebaliknya.
The purpose of this research is to determine the relationship between self control and celebrity worship in early adult K-pop fans. The method in this research uses a non-experimental quantitative method which aims to examine the correlation between variables. The sampling technique in this research was purposive sampling with research subjects of 130 K-pop fan respondents. The data collection technique in this research used a scale consisting of a self-control scale and a celebrity worship scale. The data obtained were analyzed by product moment correlation test with the help of SPSS 26.0 for windows. The result showed that there is a relationship between self-control and celebrity worship. This can be proven from a the significance level of 0.003 (p < 0.05) with a correlation coefficient score of 0.255. Based on the analysis it can be concluded that there is a positive significant relationship between self-control and celebrity worship in early adult K-pop fans. So, the higher the self-control exercised by K-pop fans, the higher their the celebrity worship behavior. Vice versa, if self-control is low, then celebrity worship is also low.