Pengaruh Produk Halal, Word Of Mouth, dan Harga Terhadap Keputusan Pembelian Makanan Restoran Jepang
The Influence Of Halal Products, Word Of Mouth, and Price on Japanese Restaurant Food Purchasing Decisions
Skripsi ini mengkaji mengenai pengaruh Produk Halal, Word of Mouth, dan Harga Terhadap Keputusan Pembelian Makanan Restoran Jepang. Masalah dalam penelitian yaitu adanya berbagai produk makanan Restoran Jepang yang masih belum bersertifikasi halal, sedangkan adanya restoran jepang saat ini dapat dijumpai dengan mudah pada wilayah Surabaya. Tujuan penelitian untuk mengetahui pengaruh dari Pengaruh Produk Halal, Word of Mouth, dan harga terhadap keputusan pembelian. Metode penelitian yang digunakan kuantitatif dengan pendekatan asosiatif. Sampel dalam penelitian ini berjumlah 121 respoonden, teknik penentuan sampel menggunakan metode purposive sampling dengan kriteria masyarakat domisili Surabaya, berusia 19 tahun ke atas, dan pernah membeli makanan restoran jepang satu kali. Data dikumpulkan menggunakan kuesioner dan diolah menggunkan SPSS. Hasil penelitian menunjukkan bahwa Produk Halal tidak berpengaruh dengal hasil sebesar 1.199, Word of Mouth sebesar 4.166, dan Harga sebesar 4.924
This research examines the effect of Halal Products,Word of Mouth, and Price on Japanese Restaurant Food Purchasing Decisions. The problem in the study is that there are various Japanese restaurant food products that are still not halal certified, while Japanese restaurants can currently be found easily in the Surabaya area. The purpose of the study was to determine the effect of the influence of Halal Products, Word of Mouth and price on purchasing decisions. The research method used is quantitative with an associative approach. The sample in this study amounted to 121 respondents, the sampling technique used purposive sampling method with the criteria that people domiciled in Surabaya, aged 19 years and over, and had bought Japanese restaurant food once. Data were collected using a questionnaire and processed using SPSS. The results showed that Halal Products had no effect with a result of 1,199, Word of Mouth of 4,166, and Price of 4,924