ABSTRAK

Orientation Dalam Meningkatkan Kinerja Bisnis Melalui Knowledge Sharing Sebagai Variabel Mediasi Pada Sempoa Kreatif Di Jawa Timur. Tesis Ami, Fauziah. 2019. Pengaruh Entrepreneurial Orientation Dan Learning. Program Studi Manajemen, Program Pascasarjana Universitas Negeri Surabaya. Pembimbing: (I) Dr. Jun Surjanti, S.E., M.Si., dan (II) Dr. Musdholifah, S.E., M.Si.

Kata Kunci : Entrepreneurial Orientation, Learning Orientation, Knowledge Sharing dan Kinerja Bisnis

Penelitian ini bertujuan untuk mengetahui pengaruh Entrepreneurial Orientation dan Learning Orientation terhadap Knowledge Sharing dalam meningkatkan Kinerja Bisnis pada Sempoa Kreatif di Jawa Timur. Penelitian ini menggunakan pendekatan kuantitatif berupa penyebaran angket. Populasi dalam penelitian ini adalah Kepala Cabang Sempoa Kreatif  di Jawa Timur. Pada masing-masing Kepala Cabang dengan bisnis yang dikelola lebih dari satu tahun untuk dijadikan sampel berjumlah 71 orang. Alat analisis yang digunakan dalam penelitian ini menggunakan Part Least Square. Hasil penelitian menunjukkan bahwa terjadi       pengaruh yang signifikan Entrepreneurial Orientation terhadap Kinerja Bisnis, Learning Orientation terhadap Kinerja Bisnis, Entrepreneurial Orientation terhadap Knowledge Sharing, Learning Orientation terhadap Knowledge Sharing, Knowledge Sharing terhadap Kinerja Bisnis, Entrepreneurial Orientation terhadap Kinerja Bisnis melalui Knowledge Sharing, Learning Orientation terhadap Kinerja Bisnis melalui Knowledge Sharing. Untuk meningkatkan kinerja bisnis, pihak Sempoa Kreatif di Jawa Timur disarankan mempunyai planning tertulis pada kantor masing – masing dalam jangka pendek dan panjang agar mudah dalam pengambilan keputusan serta memanfaatkan media sosial sebagai sarana pemasaran online secara continue minimal satu minggu sekali, dikarenakan tingginya penggunaan internet pada masyarakat yang menjadikannya sebagai peluang besar yang sangat menguntungkan.

ABSTRACT

Ami, Fauziah. 2019. The Effect of Entrepreneurial Orientation and Learning Orientation in Improving Business Performance through Knowledge Sharing as a Mediating Variable in Sempoa Kreatif East Java.. Thesis. Management Studies Program, Graduate Program of Universitas Negeri Surabaya. Counselor: (I) Dr. Jun Surjanti, S.E., M.Si., and (II) Dr. Musdholifah, S.E., M.Si.

Keywords: Entrepreneurial Orientation, Learning Orientation, Knowledge Sharing and Business Performance.

This study aims to determine the effect of Entrepreneurial Orientation and Learning Orientation on Knowledge Sharing in improving Business Performance on Sempoa Kreatif in East Java. This research uses a quantitative approach in the form of questionnaire distribution. The population in this study is the Head of the Sempoa Kreatif in East Java. In each Branch Head with businesses managed more than one year to be sampled, there were 71 people. The analytical tool used in this study was Part Least Square. The results showed that there was a significant influence of Entrepreneurial Orientation on Business Performance, Learning Orientation on Business Performance, Entrepreneurial Orientation on Knowledge Sharing, Learning Orientation on Knowledge Sharing, Knowledge Sharing on Business Performance, Entrepreneurial Orientation on Business Performance through Knowledge Sharing, Learning Orientation towards Business. To improve business performance, Sempoa Kreatif in East Java is advised to have written planning in their respective offices in the short and long term to make it easy to make decisions and utilize social media as a means of online marketing to continue at least once a week, due to the high use of the internet on community which makes it a great opportunity that is very profitable.